考研201英语（一）在线题库每日一练（二百九十一）

本文提供考研201英语（一）在线题库每日一练，以下为具体内容

1、In 1924 America's National Research Council sent two engineers to supervise a series of industrial experiments at a large telephone-parts factory called the Hawthorne Plant near Chicago. It hoped they would learn how stop-floor lighting （1）workers' productivity. Instead, the studies ended （2） giving their name to the "Hawthorne effect", the extremely influential idea that the very （3） to being experimented upon changed subjects' behavior. The idea arose because of the behavior of the women in the （4） Hawthorne plant. According to （5） of the experiments, their hourly output rose when lighting was increased, but also when it was dimmed. It did not （6） what was done in the experiment; （7）something was changed, productivity rose. A(n) （8） that they were being experimented upon seemed to be （9） to alter workers' behavior （10） itself. After several decades, the same data were （11） to econometric the analysis. Hawthorne experiments has another surprise in store （12） the descriptions on record, no systematic （13） was found that levels of productivity were related to changes in lighting. It turns out that peculiar way of conducting the experiments  may have led to （14） interpretation of what happened. （15）, lighting was always changed on a Sunday. When work started again on Monday, output （16） rose compared with the previous Saturday and （17） to rise for the next couple of days. （18）, a comparison with data for weeks when there was no experimentation showed that output always went up on Monday, workers （19） to be diligent for the first few days of the week in any case, before （20） a plateau and then slackening off. This suggests that the alleged "Hawthorne effect" is hard to pin down.

问题1

A、affected

B、achieved

C、extracted

D、restored

问题2

A、at

B、up

C、with

D、off

问题3

A、truth

B、sight

C、act

D、proof

问题4

A、controversial

B、perplexing

C、mischievous

D、ambiguous

问题5

A、requirements

B、explanations

C、accounts

D、assessments

问题6

A、conclude

B、matter

C、indicate

D、work

问题7

A、as far as

B、for fear that

C、in case that

D、so long as

问题8

A、awareness

B、expectation

C、sentiment

D、illusion

问题9

A、suitable

B、excessive

C、enough

D、abundant

问题10

A、about

B、for

C、on

D、by

问题11

A、compared

B、shown

C、subjected

D、conveyed

问题12

A、contrary to

B、consistent with

C、parallel with

D、peculiar to

问题13

A、evidence

B、guidance

C、implication

D、source

问题14

A、disputable

B、enlightening

C、reliable

D、misleading

问题15

A、In contrast

B、For example

C、In consequence

D、As usual

问题16

A、duly

B、accidentally

C、unpredictably

D、suddenly

问题17

A、failed

B、ceased

C、started

D、continued

问题18

A、Therefore

B、Furthermore

C、However

D、Meanwhile

问题19

A、attempted

B、tended

C、chose

D、intended

问题20

A、breaking

B、climbing

C、surpassing

D、hitting

2、The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media—such as television commercials and print advertisements—still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg. 1.Consumers may create “earned” media when they are（  ）.2.According to Paragraph 2, sold media feature （  ）.  3.The author indicates in Paragraph 3 that earned media （  ）.  4.Toyota Motor's experience is cited as an example of （  ）.  5.Which of the following is the text mainly about ? 

问题1

A、obscssed with online shopping at certain Web sites

B、inspired by product-promoting e-mails sent to them

C、eager to help their friends promote quality products

D、enthusiastic about recommending their favorite products

问题2

A、a safe business environment

B、random competition

C、strong user traffic

D、flexibility in organization

问题3

A、invite constant conflicts with passionate consumers

B、can be used to produce negative effects in marketing

C、may be responsible for fiercer competition

D、deserve all the negative comments about them

问题4

A、responding effectively to hijacked media

B、persuading customers into boycotting products

C、cooperating with supportive consumers

D、taking advantage of hijacked media

问题5

A、Alternatives to conventional paid media.

B、Conflict between hijacked and earned media.

C、Dominance of hijacked media.

D、Popularity of owned media.

3、Come on—Everybody's doing it. That whispered message, half invitation and half forcing, is what most of us think of when we hear the words peer pressure. It usually leads to no good—drinking, drugs and casual sex. But in her new book Join the Club, Tina Rosenberg contends that peer pressure can also be a positive force through what she calls the social cure, in which organizations and officials use the power of group dynamics to help individuals improve their lives and possibly the word. Rosenberg, the recipient of a Pulitzer Prize, offers a host of example of the social cure in action: In South Carolina, a state-sponsored antismoking program called Rage Against the Haze sets out to make cigarettes uncool. In South Africa, an HIV-prevention initiative known as LoveLife recruits young people to promote safe sex among their peers. The idea seems promising, and Rosenberg is a perceptive observer. Her critique of the lameness of many pubic-health campaigns is spot-on: they fail to mobilize peer pressure for healthy habits, and they demonstrate a seriously flawed understanding of psychology. "Dare to be different, please don't smoke!” pleads one billboard campaign aimed at reducing smoking among teenagers-teenagers, who desire nothing more than fitting in. Rosenberg argues convincingly that public-health advocates ought to take a page from advertisers, so skilled at applying peer pressure. But on the general effectiveness of the social cure, Rosenberg is less persuasive. Join the Club is filled with too much irrelevant detail and not enough exploration of the social and biological factors that make peer pressure so powerful. The most glaring flaw of the social cure as it's presented here is that it doesn't work very well for very long. Rage Against the Haze failed once state funding was cut. Evidence that the LoveLife program produces lasting changes is limited and mixed. There's no doubt that our peer groups exert enormous influence on our behavior. An emerging body of research shows that positive health habits—as well as negative ones—spread through networks of friends via social communication. This is a subtle form of peer pressure: we unconsciously imitate the behavior we see every day. Far less certain, however, is how successfully experts and bureaucrats can select our peer groups and steer their activities in virtuous directions. It's like the teacher who breaks up the troublemakers in the back row by pairing them with better-behaved classmates. The tactic never really works. And that's the problem with a social cure engineered from the outside: in the real world, as in school, we insist on choosing our own friends. 1.According to the first paragraph, peer pressure often emerges as（  ）.2.Rosenberg holds that public advocates should （  ）.  3.In the author's view, Rosenberg's book fails to （  ）.  4.Paragraph 5 shows that our imitation of behaviors （  ）.  5.The author suggests in the last paragraph that the effect of peer pressure is（  ）.

问题1

A、a supplement to the social cure

B、a stimulus to group dynamics

C、an obstacle to school progress

D、a cause of undesirable behaviors

问题2

A、recruit professional advertisers

B、learn from advertisers' experience

C、stay away from commercial advertisers

D、recognize the limitations of advertisements

问题3

A、adequately probe social and biological factors

B、effectively evade the flaws of the social cure

C、illustrate the functions of state funding

D、produce a long-lasting social effect

问题4

A、is harmful to our networks of friends

B、will mislead behavioral studies

C、occurs without our realizing it

D、can produce negative health habits

问题5

A、harmful

B、desirable

C、profound

D、questionable

4、People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that （1） the ability to make judgments which are unbiased by （2） factors. But Dr. Uri Simonsohn speculated that an inability to consider the big （3） was leading decision-makers to be biased by the daily samples of information they were working with. （4）, he theorised that a judge （5） of appearing too soft （6） crime might be more likely to send someone to prison （7） he had already sentenced five or six other defendants only to forced community service on that day.To （8） this idea, he turned to the university-admissions process. In theory, the （9） of an applicant should not depend on the few others （10） randomly for interview during the same day, but Dr Simonsohn suspected the truth was （11）.He studied the results of 9,323 MBA interviews （12） by 31 admissions officers. The interviewers had （13） applicants on a scale of one to five. This scale （14） numerous factors into consideration. The scores were （15） used in conjunction with an applicant’s score on the Graduate Management Admission Test, or GMAT, a standardised exam which is （16） out of 800 points, to make a decision on whether to accept him or her.Dr Simonsonh found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one （17） that, then the score for the next applicant would （18） by an average of 0.075 points. This might sound small, but to （19） the effects of such a decrease a candidate would need 30 more GMAT points than would otherwise have been （20）.

问题1

A、grants

B、submits

C、transmits

D、delivers

问题2

A、minor

B、objective

C、crucial

D、external

问题3

A、issue

B、vision

C、picture

D、moment

问题4

A、For example

B、On average

C、In principle

D、Above all

问题5

A、fond

B、fearful

C、capable

D、thoughtless

问题6

A、in

B、on

C、to

D、for

问题7

A、if

B、until

C、though

D、unless

问题8

A、promote

B、emphasize

C、share

D、test

问题9

A、decision

B、quality

C、status

D、success

问题10

A、chosen

B、studied

C、found

D、identified

问题11

A、exceptional

B、defensible

C、replaceable

D、otherwise

问题12

A、inspired

B、expressed

C、conducted

D、secured

问题13

A、assigned

B、rated

C、matched

D、arranged

问题14

A、put

B、got

C、gave

D、took

问题15

A、instead

B、then

C、ever

D、rather

问题16

A、selected

B、passed

C、marked

D、introduced

问题17

A、before

B、after

C、above

D、below

问题18

A、jump

B、float

C、drop

D、fluctuate

问题19

A、achieve

B、undo

C、maintain

D、disregard

问题20

A、promising

B、possible

C、necessary

D、helpful

5、“The Heart of the Matter,” the just-released report by the American Academy of Arts and Sciences (AAAS), deserves praise for affirming the importance of the humanities and social sciences to the prosperity and security of liberal democracy in America. Regrettably, however, the report's failure to address the true nature of the crisis facing liberal education may cause more harm than good.In 2010, leading congressional Democrats and Republicans sent letters to the AAAS asking that it identify actions that could be taken by “federal, state and local governments, universities, foundations, educators, individual benefactors and others” to “maintain national excellence in humanities and social scientific scholarship and education.” In response, the American Academy formed the Commission on the Humanities and Social Sciences. Among the commission's 51 members are top-tier-university presidents, scholars, lawyers, judges, and business executives, as well as prominent figures from diplomacy, filmmaking, music and journalism.The goals identified in the report are generally admirable. Because representative government presupposes an informed citizenry, the report supports full literacy; stresses the study of history and government, particularly American history and American government; and encourages the use of new digital technologies. To encourage innovation and competition, the report calls for increased investment in research, the crafting of coherent curricula that improve students' ability to solve problems and communicate effectively in the 21st century, increased funding for teachers and the encouragement of scholars to bring their learning to bear on the great challenges of the day. The report also advocates greater study of foreign languages, international affairs and the expansion of study abroad programs.Unfortunately, despite 2% years in the making, “The Heart of the Matter” never gets to the heart of the matter: the illiberal nature of liberal education at our leading colleges and universities. The commission ignores that for several decades America's colleges and universities have produced graduates who don't know the content and character of liberal education and are thus deprived of its benefits. Sadly, the spirit of inquiry once at home on campus has been replaced by the use of the humanities and social sciences as vehicles for publicizing “progressive,” or left-liberal propaganda.Today, professors routinely treat the progressive interpretation of history and progressive public policy as the proper subject of study while portraying conservative or classical liberal ideas—such as free markets and self-reliance—as falling outside the boundaries of routine, and sometimes legitimate, intellectual investigation.The AAAS displays great enthusiasm for liberal education. Yet its report may well set back reform by obscuring the depth and breadth of the challenge that Congress asked it to illuminate. 1.According to Paragraph 1, what is the author's attitude toward the AAAS's report?2.Influential figures in the Congress required that the AAAS report on how to（  ）.3.According to Paragraph 3, the report suggests （  ）.  4.The author implies in Paragraph 5 that professors are （  ）.  5.Which of the following would be the best title for the text? 

问题1

A、Critical.

B、Appreciative.

C、Contemptuous.

D、Tolerant.

问题2

A、safeguard individuals' rights to education

B、define the government's role in education

C、retain people's interest in liberal education

D、keep a leading position in liberal education

问题3

A、an exclusive study of American history

B、a greater emphasis on theoretical subjects

C、the application of emerging technologies

D、funding for the study of foreign languages

问题4

A、supportive of free markets

B、biased against classical liberal ideas

C、cautious about intellectual investigation

D、conservative about public policy

问题5

A、Illiberal Education and “The Heart of the Matter”.

B、The AAAS's Contribution to Liberal Education.

C、Ways to Grasp “The Heart of the Matter”.

D、Progressive Policy vs. Liberal Education.

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