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On the north bank of the Ohio River sits Evansville, Ind., home of David Williams, 52, and of a riverboat casino (a place where gambling games are played). During several years of gambling in that casino, Williams, a state auditor earning $35, 000 a year, lost approximately $ 175, 000. He had never gambled before the casino sent him a coupon for $20 worth of gambling.He visited the casino, lost the $ 20 and left. On his second visit he lost $ 800. The casino issued to him, as a good customer,a “Fun Card”,which when used in the casino earns points for meals and drinks, and enables the casino to track the user’ s gambling activities. For Williams, those activities become what he calls “electronic heroin”.( 1) .In 1997 he lost $ 21,000 to one slot machine in two days. In March 1997 he lost $ 72,186. He sometimes played two slot machines at a time, all night, until the boat docked at 5 a. m. , then went back aboard when the casino opened at 9 a. m. Now he is suing the casino, charging that it should have refused his patronage because it knew he was addicted. It did know he had a problem. In March 1998 a friend of Williams’s got him involuntarily confined to a treatment center for addictions, and wrote to inform the casino of Williams’s gambling problem. The casino included a photo of Williams among those of banned gamblers, and wrote to him a “cease admissions” letter. Noting the medical/psychological nature of problem gambling behavior, the letter said that before being readmitted to the casino he would have to present medical/psychological information demonstrating that patronizing the casino would pose no threat to his safety or well-being.(2) . The Wall Street Journal reports that the casino has 24 signs warning: “Enjoy the fun... and always bet with your head, not over it.” Every entrance ticket lists a toll-free number for counseling from the Indiana Department of Mental Health. Nevertheless, Williams’ suit charges that the casino, knowing he was “ helplessly addicted to gambling ”,intentionally worked to “ lure” him to “ engage in conduct against his will”. Well.(3) .The fourth edition of the Diagnostic and Statistical Manual of Mental Disorders says “pathological gambling” involves persistent, recurring and uncontrollable pursuit less of money than of thrill of taking risks in quest of a windfall.(4) . Pushed by science, or what claims to be science, society is reclassifying what once were considered character flaws or moral failings as personality disorders akin to physical disabilities.(5) .Forty-four states have lotteries, 29 have casinos, and most of these states are to varying degrees dependent on — you might say addicted to — revenues from wagering. And since the first Internet gambling site was created in 1995, competition for gamblers, dollars has become intense. The Oct. 28 issue of Newsweek reported that 2 million gamblers patronize 1, 800 virtual casinos every week. With $ 3. 5 billion being lost on Internet wagers this year, gambling has passed pornography as the Web’s most profitable business.

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Reebok executives do not like to hear their stylish athletic shoes called “footwear for yuppies (雅皮士,少壮高薪职业人士)”. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群)retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.1.One reason why Reebok’s managerial personnel don’t like their shoes to be called “footwear for yuppies” is that_______.2.Reebok’ s view that “ consumers judge the quality of the brand by the quality of its distribution” (Line 5,Para. 2) implies that________.3.Reebok once had to limit the number of its distributors because________ .4.Although the Reebok Company has solved the problem of fulfilling its orders, it_________.5.What lesson has Reebok learned from Nike’s distribution problems?

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A few common misconceptions: Beauty is only skin-deep. One’s physical assets and liabilities don’t count all that much in a managerial career. A woman should always try to look her best.Over the last 30 years, social scientists have conducted more than 1, 000 studies of how we react to beautiful and not-so-beautiful people. The virtually unanimous conclusion: Looks do matter, more than most of us realize. The data suggest, for example, that physically attractive individuals are more likely to be treated well by their parents, sought out as friends, and pursued romantically. With the possible exception of women seeking managerial jobs, they are also more likely to be hired, paid well, and promoted.Once again, the scientists have caught us mouthing pieties(虔诚)while acting just the contrary. Their typical experiment works something like this. They give each member of a group-college students, or teachers or corporate personnel mangers—a piece of paper relating an individual’s accomplishments. Attached to the paper is a photograph. While the papers all say exactly the same thing the pictures are different. Some show a strikingly attractive person, some an average-looking character, and some an unusually unattractive human being. Group members are asked to rate the individual on certain attributes, anything from personal warmth to the likelihood that he or she will be promoted.Almost invariably, the better looking the person in the picture, the higher the person is rated. In the phrase, borrowed from Sappho, that the social scientists use to sum up the common perception, what is beautiful is good.In business, however, good looks cut both ways for women, and deeper than for men. A Utah State University professor, who is an authority on the subject, explains: In terms of their careers, the impact of physical attractiveness on males is only modest. But its potential impact on females can be tremendous, making it easier, for example, for the more attractive to get jobs where they are in the public eye. On another note, though, there is enough literature now for us to conclude that attractive women who aspire (追求)to managerial positions do not get on as well as women who may be less attractive.1.According to the passage, people often wrongly believe that in pursuing a career as a manager_______.2.The result of research carried out by social scientists show that______ .3.Experiments by scientists have shown that when people evaluate individuals on certain attributes________.4.“Good looks cut both ways for women” (Line 1,Para. 5) means that______ .5.It can be inferred from the passage that in the business world______.

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Whether the eyes are “the windows of the soul” is debatable, that they are intensely important in interpersonal communication is a fact. During the first two months of a baby’s life, the stimulus that produces a smile is a pair of eyes. The eyes need not be real: a mask with two dots will produce a smile. Significantly, a real human face with eyes covered will not motivate a smile, nor will the sight of only one eye when the face is presented in profile. This attraction to eyes as opposed to the nose or mouth continues as the baby matures. In one study, when American four-year-olds were asked to draw people, 75 percent of them drew people with mouths, but 99 percent of them drew people with eyes. In Japan, however, where babies are carried on their mother’s back, infants do not acquire as much attachment to eyes as they do in other cultures. As a result, Japanese adults make little use of the face either to encode or decode meaning. In fact, Argyle reveals that the “proper place to focus one’s gaze during a conversation in Japan is on the neck of one’s conversation partner”.The role of eye contact in a conversational exchange between two Americans is well defined: speakers make contact with the eyes of their listener for about one second, then glance away as they talk; in a few moments they re-establish eye contact with the listener or reassure themselves that their audience is still attentive, then shift their gaze away once more. Listeners, meanwhile, keep their eyes on the face of the speaker, allowing themselves to glance away only briefly. It is important that they be looking at the speaker at the precise moment when the speaker reestablishes eye contact: if they are not looking, the speaker assumes that they are disinterested and either will pause until eye contact is resumed or will terminate the conversation. Just how critical this eye maneuvering is to the maintenance of conversational flow becomes evident when two speakers are wearing dark glasses: there may be a sort of traffic jam of words caused by interruption, false starts, and unpredictable pauses.1.The author is convinced that the eyes are____ .2.Babies will not be stimulated to smile by a person____ .3.According to the passage, the Japanese fix their gaze on their conversation partner’s neck because_____.4.According to the passage, a conversation between two Americans may break down due to_____.5.To keep a conversation flowing smoothly, it is better for the participants_______.

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When we worry about who might be spying on our private lives, we usually think about the Federal agents. But the private sector outdoes the government every time. It’s Linda Tripp, not the FBI, who is facing charges under Maryland’s laws against secret telephone taping. It’s our banks, not the Internal Revenue Service (IRS), that pass our private financial data to telemarketing firms.Consumer activists are pressing Congress for better privacy laws without much result so far. The legislators lean toward letting business people track our financial habits virtually at will.As an example of what’s going on, consider U. S. Bancorp, which was recently sued for deceptive practices by the state of Minnesota. According to the lawsuit, the bank supplied a telemarketer called MemberWorks with sensitive customer data such as names,phone numbers, bank-account and credit-card numbers, Social Security numbers, account balances and credit limits.With these customer lists in hand, MemberWorks started dialing for dollars-selling dental plans, videogames, computer software and other products and services. Customers who accepted a “free trial offer” had 30 days to cancel. If the deadline passed, they were charged automatically through their bank or credit-card accounts. U. S. Bancorp collected a share of the revenues.Customers were doubly deceived, the lawsuit claims. They didn’t know that the bank was giving account numbers to MemberWorks. And if customers asked, they were led to think the answer was no.The state sued MemberWorks separately for deceptive selling. The company denies that it did anything wrong. For its part, U. S. Bancorp settled without admitting any mistakes. But it agreed to stop exposing its customers to nonfinancial products sold by outside firms. A few top banks decided to do the same. Many other banks will still do business with MemberWorks and similar firms.And banks will still be mining data from your account in order to sell you financial products, including things of little value, such as credit insurance and credit-card protection plans.You have almost no protection from businesses that use your personal accounts for profit. For example, no federal law shields “transaction and experience” information—mainly the details of your bank and credit-card accounts. Social Security numbers are for sale by private firms. They’ve generally agreed not to sell to the public. But to businesses, the numbers are an open book. Self-regulation doesn’t work. A firm might publish a privacy-protection policy, but who enforces it?Take U. S. Bancorp again. Customers were told, in writing, that “all personal information you supply to us will be considered confidential”. Then it sold your data to MemberWorks. The bank even claims that it doesn’t “sell” your data at all. It merely “shares” it and reaps a profit. Now you know.1.Contrary to popular belief, the author finds that spying on people’s privacy( ).2.We know from the passage that( ).3.When the “free trial” deadline is over, you’ll be charged without notice for a product or service if( ).4.Businesses do not regard information concerning personal bank accounts as private because_( )_.5.We can infer from the passage that( ).

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The government is to ban payments to witnesses by newspapers seeking to buy up people involved in prominent cases (1) the trial of Rosemary West. In a significant (2) of legal controls over the press, Lord Irvine, the Lord Chancellor, will introduce a (3) bill that will propose making payments to witnesses (4) and will strictly control the amount of (5)that can be given to a case (6) a trial begins. In a letter to Gerald Kaufman, chairman of the House of Commons media select committee, Lord Irvine said he (7 ) with a committee report this year which said that self-regulation did not (8) sufficient control. (9) of the letter came two days after Lord Irvine caused a (10)of media protest when he said the(11)of privacy controls contained in European legislation would be left to judges (12) to parliament. The Lord Chancellor said introduction of the Human Rights Bill, which ( 13) the European convention on Human Rights legally (14) in Britain, laid down that everybody was (15 ) to privacy and that public figures could go to court to protect themselves and their families. “Press freedoms will be in safe hands ( 16) our British judges,” he said. Witness payments became an (17 ) after West was sentenced to 10 life sentences in 1995. Up to 19 witnesses were (18) to have received payments for telling their stories to newspapers. Concerns were raised. (19 ) witnesses might be encouraged to exaggerate their stories in court to (20 )guilty verdicts.

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