After a 37-year advertising career at Young & Rubicam, Peter A. Georgescu is finding time to promote a few causes that areas dear to him.
Mr. Georgescu, 66, who once managed well-known campaigns like the “Softer Side of Sears,” retired as chairman and chief executive of Young & Rubicam in 2000, but he says he is now in “the most wonderful chapter of my life.”
It is an apt metaphor because his book, The Source of Success (Jossey-Bass, $27.95) is being published this month. The book aims to explain what Mr. Georgescu views as the two major challenges facing America: economic competition from the emerging economies of China and India and a need to foster more creativity within American companies.
“The only way this nation can compete with those that produce high-quality products at a lower price is by generating ideas that build a special relationship with consumers,” he said. “Everyone has buildings and technology; those are commodities. The only leverage able asset in the future will be creativity.”
Any profit from his book will go to a charity called Better Chance, which finds bright children in some of the nation’s poorest neighborhoods and helps them to attend outstanding high schools, including private prep schools like the Phillips Exeter Academy in New Hampshire.
Mr. Georgescu, an Exeter alumnus, received a bachelor’s degree in political science from Princeton and an M.B.A. from Stanford before starting at Young & Rubicam in 1963.
He said he counted himself lucky to have gained admission to Exeter in 1954, when he arrived in the United States at the age of 15 from his native Romania after spending seven years in a Communist labor camp.
“I had been cleaning sewers, and I spoke little English, but someone gave me a chance,” he said, “I want to do that for other young people who are disadvantaged.”
He also volunteers as a board member of the New York Philharmonic. In the business world, he holds the title of chairman emeritus of Young & Rubicam and serves as a director for several companies.
He and his wife, Barbara, live in Manhattan and have a son and three granddaughters. He rises at 6 a.m. most days to run five miles, partly along the East River.
“That’s how I torture myself,” he said.
1. From the first 3 paragraphs we know that Mr. Georgescu is ____.
2. What are Mr. Georgescu views about the major challenges facing America?
3. According to Mr. Georgescu, the future of economic competition lies in ____.
4. We may infer from the context that “Exeter” (Line 1, Para. 6) is the name of ____.
5. The best title for the passage may be ____.
问题1选项
A.an author
B.an advertiser
C.the author of the “Softer Side of Sears”
D.chairman and chief executive of Young & Rubicam
问题2选项
A.China and India.
B.Competition and creativity.
C.Competition from the emerging economies.
D.A need to foster more creativity within American companies.
问题3选项
A.good ideas
B.consumers
C.commodities
D.creativity
问题4选项
A.a high school
B.a charity
C.a small town
D.a refugee shelter
问题5选项
A.A Manager’s 37-year Advertising Career
B.The Source of Success
C.Two Major Challenges Facing America
D.A Grateful Student Returns the Favor
第1题:A
第2题:B
第3题:D
第4题:A
第5题:B
第1题:
【选项释义】
From the first 3 paragraphs we know that Mr. Georgescu is ____. 从前三段我们知道乔治斯库先生是____。
A. an author A. 一个作家
B. an advertiser B. 一个广告商
C. the author of the “Softer Side of Sears” C. 《西尔斯的软面》一书的作者
D. chairman and chief executive of Young & Rubicam D. Young & Rubicam董事长兼首席执行官
【答案】A
【考查点】细节事实题。
【解题思路】原文第三段提及,他的新书《成功之源》即将出版,由此可知,他是一名作者,所以选项A正确。
【干扰项排除】
B选项“一个广告商”原文第一段提及,作者曾经是一名广告商,而题目问的是现在的职业,属于张冠李戴;
C选项“Softer Side of Sears”是一场活动而不是书名,属于偷换概念;
D选项同样也是他过去的职位,而题目问的是现在的职业,属于张冠李戴。
第2题:
【选项释义】
What are Mr. Georgescu views about the major challenges facing America? 乔治斯库先生认为美国面临的主要挑战是什么?
A. China and India. A. 中国和印度。
B. Competition and creativity. B. 竞争和创造力。
C. Competition from the emerging economies. C. 来自新兴经济体的竞争。
D. A need to foster more creativity within American companies. D. 需要在美国公司内部培养更多的创造力。
【答案】B
【考查点】细节事实题。
【解题思路】根据Para.3最后一句“这本书的目的是解释乔治斯库先生所认为的美国面临的两大挑战:来自中国和印度等新兴经济体的经济竞争(economic competition),以及培养美国公司更多创造力(foster more creativity)的需要。”简而言之,也就是竞争和创造力。所以选项B正确。
【干扰项排除】
A选项“中国和印度”不符合原文,原文强调的是“来自中国和印度等新兴经济体的经济竞争”,不仅仅是指中国和印度两个国家,属于曲解原文;
C选项“来自新兴经济体的竞争”和D选项“需要在美国公司内部培养更多的创造力”都只涉及了其中的一个方面,而原文强调的是竞争和创造力两个方面,属于以偏概全。
第3题:
【选项释义】
According to Mr. Georgescu, the future of economic competition lies in ____. 乔治斯库认为,经济竞争的未来在于____。
A. good ideas A. 好的想法
B. consumers B. 消费者
C. commodities C. 商品
D. creativity D. 创造力
【答案】D
【考查点】细节事实题。
【解题思路】根据原文第四段的内容,乔治斯库先生认为美国要想与那些以较低价格生产高质量产品的国家竞争,唯一的办法就是想出与消费者建立特殊关系的点子。大家都有建筑和技术;这些都是商品。未来唯一可以利用的资产将是创造力(creativity)。由此可知,选项D正确。
【干扰项排除】
A选项“好的想法”、B选项“消费者”和C选项“商品”在原文第四段均有提及,但它们都不是乔治斯库先生所认为的未来唯一可以利用的资产,属于出处错位。
第4题:
【选项释义】
We may infer from the context that “Exeter” (Line 1, Para.6) is the name of ____. 我们可以从上下文推断“Exeter”(第6段第1行)是____的名字。
A. a high school A. 一所高中
B. a charity B. 一个慈善机构
C. a small town C. 一个小镇
D. a refugee shelter D. 一个难民收容所
【答案】A
【考查点】词汇推断题。
【解题思路】原文Para.5讲到“一个名为‘Better Chance’的慈善机构帮助一些贫困社区里聪明的孩子上优秀的高中,包括新罕布什尔的菲利普斯埃克塞特学院(Phillips Exeter Academy)等私立预科学校。”由此可知,“Exeter”指的是一所高中学校,所以选项A正确。
【干扰项排除】
B选项慈善机构的名字是“Better Chance”;属于张冠李戴;
C选项“一个小镇”和D选项“一个难民收容所”原文均没有提及,属于无中生有。
第5题:
【选项释义】
The best title for the passage may be ____. 这篇文章最好的标题可能是____。
A. A Manager’s 37-year Advertising Career A. 37年的广告经理生涯
B. The Source of Success B. 成功的源泉
C. Two Major Challenges Facing America C. 美国面临的两大挑战
D. A Grateful Student Returns the Favor D. 心怀感激的学生去报恩
【答案】B
【考查点】主旨大意题。
【解题思路】文章第一、二段简单地介绍了乔治斯库先生,第三段引出他的新书《成功之源》,也就是文章的写作对象,接下来都是围绕着他的新书来行文的,所以选项B作为标题更恰当。
【干扰项排除】
A选项“37年的广告经理生涯”只在原文第一段有所提及,只是简单一笔带过,不是文章的写作重点,属于以偏概全;
C选项“美国面临的两大挑战”是新书《成功之源》的主要内容,而不是本文的主要内容,属于张冠李戴;
D选项“心怀感激的学生去报恩”原文Para.8讲到“我想为其他处于弱势的年轻人做同样的事情”,但这不是文章的重点,属于以偏概全。