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deed                    continue                  keep                consistent
evade                  greet                         barrier            when
collaborative      share                        earn                 belief
part ourselves    but

In many ways, trust is the glue that holds us together, in turn making our interactions work more smoothly. We buy and sell things to other people via eBay and the transaction is based on trust. We get into other people’s cars with a service like Uber or let strangers stay in our homes with Airbnb, and that requires taking a big leap of faith. We provide very personal data about(1)to companies like Fitbit or Apple and trust that they will(2)the data safe and secure. We work in(3)teams in our offices and trust that our colleagues will pull their weight and do good work. Almost every time we interact with one another it comes with a certain amount of(4)that the people or businesses we deal with are trustworthy. But trust is(5)through hard work and actions, not simply good intentions. Demonstrating trustworthiness has to be(6)of the very DNA of a company. It must be proven not only by word but also by(7), from the boardroom and executive team through to the shop front, the factory floor, and the person who(8)staff and clients as they walk through the doors.
One of the biggest(9)to building trust is secrecy or dissembling. No doubt, some things must be kept confidential in business(10)there are ways a company can be clear about its practices without revealing confidential information. If you want people to trust you or your company, you must be willing to(11)at least some of the information that feeds into the decisions you are making. Transparency is particularly important(12)there is a need to rebuild trust. For example, the banking sector has recently made big statements about impending reform, but their conduct(13)to run counter to the many promises that were made. Most recently we’ve seen the bank hitting the headlines for allegedly aiding its clients to(14)paying tax. This pattern of behavior continues to erode trust, and rebuilding it becomes more difficult over time. People need to see real and(15)action and know that the people who are responsible for maleficence and oversight are actually held to account and that business practices actually change as a result. Even then, it will take time and concerted effort to rebuild the trust lost by reckless action in the past.

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