Shopping was stressful for men. In some cases, when we looked at heart rate and blood pressure, we saw something you’d expect to see in fighter pilots going into combat or policemen going into dangerous situations.
Guy-mode shopping is not compatible with female shopping. Female shopping involves long-term interaction with crowds of people who don’t really know what they want, or where they want to go. No man can stand much of this. We men are all about completion — getting in, getting the job done, and getting out.
Here’s how I’ve shopped: 1. Decide on the thing I want. 2. Call around to find a nearly deserted store that has the thing. 3. Go to the store. 4. Walk directly to the thing. 5. Buy it. 6. Get it wrapped. 7. Peel out.
Last year, I bought wife Brenda a coffeepot for Christmas. The whole process, door to door，took about 15 minutes. Still，I was shaking when it was over.
A guy makes a plan, carries it out and exits. We don’t wander, we don’t browse, and we don’t do a whole lot of comparing. If we say we’re going window shopping, you can expect us to come home with a window. Most of the men admitted that they would choose the first gift they saw, rather than spend time in crowded stores.
Let’s see how David buys cars: He calls down to the car lot and tells his salesman to start driving cars by his office window. If David doesn’t like a car, he just waves the salesman on. If a car catches his eye, David holds up his hand. The salesman pulls over. David walks out and examines the car up close. If he still likes the car after five minutes, he writes a check.
