Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation. The “Daily Mirror” and the “Daily Express” both sell about four million copies every day. British families generally buy a newspaper every morning and frequently take two or three on Sundays.
Apart from the national papers, there is, however, another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and country area has one. Nearly all of them hold their own financially and many of them are very profitable.
These papers are written almost entirely for readers interested in local events—births, weddings, deaths, council meetings and sports—but the content is naturally influenced by the kind of community they serve. Editors prefer to rely on a small staff of people who all know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news. If there is no room for it in this week’s edition, an item can sometimes be held over until the following week.
The editor must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to attract local readers, the businessmen are grateful for the opportunity to keep their products in the public eye.
Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions. But they can often be of service to the community in expressing public feeling on local issues. A newspaper can sometimes persuade the council to take action to provide better shopping facilities, improve transport in the area and preserve local monuments and places of interest.
These papers often sound rather dull and it seems surprising that they all make profit. But for many people in small towns and villages the death of someone known to them or the installation of traffic lights at a busy street corner nearby can sometimes be more important than a disaster in a foreign country.
1.Local newspapers have( )
2.Which of the following is true?
3.In the writer’s opinion, the editor must remember that no paper can possibly succeed without( ).
4.A local newspaper can serve the community by( ).
5.Why is it that local papers all make a profit?
问题1选项
A.a circulation as large as that of national newspapers.
B.a daily circulation of 13 million.
C.a slightly smaller circulation than national newspapers.
D.an even larger circulation.
问题2选项
A.Every town and country area has at least one paper of its own.
B.Nearly all town and country areas have their own papers.
C.There is a newspaper, national or local, in each town and country area.
D.A lot of remote town and country areas do not have their own papers.
问题3选项
A.advertisements
B.interesting reports
C.a great deal of national news
D.an excellent sales manager
问题4选项
A.expressing public feeling on local issues
B.preserving local monuments and places of interest
C.voicing its view on political questions
D.providing more important national news
问题5选项
A.They are as well organized as the national papers.
B.They are staffed with people who know their districts well.
C.They have had sufficient support from their clients.
D.Their main emphasis on local events meets the needs of the community they serve.
第1题:C
第2题:B
第3题:A
第4题:A
第5题:D
1.事实细节题。根据题干定位到第二段Apart from the national papers, there is, however, another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million.(然而,除了全国性的报纸外,英国报业的另一个分支几乎卖了同样多的份。地方报纸每周的发行量为1300万份。)可以得知C选项“发行量比全国性报纸略小”正确。A选项“发行量与全国性报纸一样大”与原文不符;B选项“每日发行量为1300万份”,定位到第二段Local newspapers have a weekly circulation of 13 million.(地方报纸每周的发行量为1300万份。)是周发行量,而不是日发行量;D选项“发行量更大”与原文不符。
2.判断推理题。B选项“几乎所有的城镇和农村地区都有自己的报纸”,定位到第二段Almost every town and country area has one.(几乎每个城镇和农村地区都有一个。)因此B选项正确。A选项“每个城镇和农村地区都至少有一份自己的报纸”与原文不符,并没有说至少要有一份;C选项“在每个城镇和乡村地区都有一份全国性或地方性的报纸”,这个也与原文有出入;D选项“许多偏远的城镇和农村地区没有自己的报纸。”错误。
3.判断推理题。根据题干关键词定位到倒数第三段The editor must never forget that the success of any newspaper depends on advertising.(编辑绝不能忘记任何报纸的成功都依赖于广告。)因此A选项“广告”正确。B选项“有趣的报道”;C选项“大量的国家新闻”;D选项“一位出色的销售经理”都与原文不符。
4.事实细节题。根据题干定位到第三段These papers are written almost entirely for readers interested in local events—births, weddings, deaths, council meetings and sports—but the content is naturally influenced by the kind of community they serve.(这些报纸几乎完全是为那些对当地事件(出生、婚礼、死亡、议会会议和体育)感兴趣的读者而写的,但其内容自然受到它们所服务的社区类型的影响。)因此A选项“表达公众对当地问题的看法”正确。B选项“保存当地的古迹和名胜古迹”;C选项“对政治问题发表意见”;D选项“提供更重要的国家新闻”都不是它服务社区的做法,只是片面的信息。
5.判断推理题。根据题干定位到倒数第二段和倒数第一段Local newspapers do not often comment on problems of national...of interest.(地方报纸通常不评论具有全国重要性的问题,编辑也很少在政治问题上偏袒任何一方。但是,在表达公众对当地问题的看法方面,它们往往可以对社区有所帮助。报纸有时可以说服议会采取行动,提供更好的购物设施,改善该地区的交通,并保护当地的古迹和名胜古迹。)以及These papers often sound rather dull and it...foreign country.(这些报纸常常听起来很枯燥,令人惊讶的是它们都在盈利。但对小城镇和乡村的许多人来说,认识的人的死亡或在附近繁忙的街角安装交通灯,有时比外国发生的灾难更重要。)从这两段可以看出,虽然这些报纸听起来有些枯燥,但是它是对小镇人民最有吸引力的,因此D选项“他们对当地活动的主要重视满足了他们所服务的社区的需要”正确。A选项“它们和全国性的报纸一样组织严密”原文没有提及;B选项“它们的工作人员都很了解自己的地区”是无关项;C选项“他们有足够的客户支持”,这个没有说出本质原因,而是表面现象。