Directions: Translate the underlined part of the following text into Chinese. Write your translation on the answer sheet. (10 points)
As individuals, trade magazine readers are busy, concerned about saving time, and deluged information. Chances are good that they will skim more than they read, and they will “read” many articles by selecting only sections that appeal to them.
Moreover, the readership of any magazine consists of an assortment of subgroups. This may sound like it contradicts what we have said earlier about the narrow focus of trade magazines. But really there is no contradiction: Some trade magazines—“horizontal” or “functional” magazines are created specifically to embrace diverse audiences of readers who share a particular interest. (Take for example Folio, which is read by magazine professionals of all disciplines—editorial, circulation, advertising, and production.) But even in the narrowest “vertical” magazine, there will be subgroups. At the very least, a magazine will have subcategories based on experience—beginners seeking a secure footing in the field, secure professionals seeking to expand their already substantial knowledge, and experts who want to keep current on and learn of new developments, but who may read the magazine as much to find out what people in the field think or are working on.
These observations all lead to the same conclusions: Whenever you write, you should assume that most of your audience will read your article in an altered form. Some will skim, taking in the general outlines, and pausing here and there to absorb details. Others will hunt down isolated facts that interest them. Still others will read your story in a different order than you intended, or will attempt to use the story in a manner at cross purposes to your intention—treating a technical article as a phone book of information resources, or extracting intelligence on competitors from a profile of a major supplier. No matter how they read your story, your readers will probably be working quickly. They need internal summaries of material they may not read in full, and labels—verbal or typographic—to help them find what they are looking for.
