过去十年间,中国手机网络的发展可谓有目共睹,几乎每年都会新增约八千万用户, 但据英国广播公司报道,在某种程度上,真正的通讯革命才刚刚开始。
今年,中国将取代美国成为世界最大的智能手机市场。对很多中国人来说,智能手机使他们第一次拥有了通向互联网的私人路径。这对于信息技术开发商、尤其是移动手机应用程序开发商来说是非比寻常的机遇。
那么,应用程序开发商是怎么在中国赚到钱的呢? 一种方法就是尝试“应用内销售” 一一他们推出免费的应用程序,一旦用户被吸引,再以较低的价格卖给他们体验增强版。 虽然中国的用户只愿意出几分钱来购买升级服务,但只要想想用户多达数百万,加在一起很快就是一大笔钱。不过,对于非游戏类应用程序开发商来说,要发展就得依靠广告收益。
The mobile network growth in China has been remarkable, with some 80 million new users joining every year for the past decade. But to some extent, the real communications revolution has only just begun, BBC reported.
This year, China will overtake America as the world's biggest Smartphone market. For many Chinese, the Smartphone offers them their first personal access to Internet. This is an extraordinary opportunity for information technology developers, especially mobile app developers.
So how then does an app developer make money in China? One way is to try in-app sales—they offer free apps and once users are hooked, they will sell them an enhanced version of the experience at a lower price. Although users in China may be only willing to pay a few cents for the enhanced service, when you're talking millions of users, that can soon add up to a lot of money. But, for non-game app developers, there must be advertising revenue to move forward.