Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal Trade Commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled comer of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13, 500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and ad-vertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development (OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concen-trated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. (329 words)
1.By saying “Newspapers like", their own doom” (Para. 1), the author indicates that newspaper ( ).
2.Some newspapers refused delivery to distant suburbs probably because ( ).
3.Compared with their American counterparts, Japanese newspapers are much more stable because they ( ).
4.What can be inferred from the last paragraph about the current newspaper business?
5.The most appropriate title for this text would be( ).
问题1选项
A.neglected the sign of crisis
B.failed to get state subsidies
C.were not charitable corporations
D.were in a desperate situation
问题2选项
A.readers threatened to pay less
B.newspapers wanted to reduce costs
C.journalists reported little about these areas
D.subscribers complained about slimmer products
问题3选项
A.have more sources of revenue
B.have more balanced newsrooms
C.are less dependent on advertising
D.are less affected by readership
问题4选项
A.Distinctiveness is an essential feature of newspapers.
B.Completeness is to blame for the failure of newspaper.
C.Foreign bureaus play a crucial role in the newspaper business.
D.Readers have lost their interest in car and film reviews.
问题5选项
A.American Newspapers: Struggling for Survival
B.American Newspapers: Gone with the Wind
C.American Newspapers: A Thriving Business
D.American Newspapers: A Hopeless Story
第1题:D
第2题:B
第3题:C
第4题:A
第5题:A
第1题:
【选项释义】
By saying “Newspapers like…their own doom”, (Para. 1), the author indicates that newspapers_____. 通过说“像《旧金山纪事报》这样的报纸正在记录他们自己的厄运”(第1段),作者指出报纸_____。
A. neglected the sign of crisis A. 忽视了危机的迹象
B. failed to get state subsidies B. 未能获得国家补贴
C. were not charitable corporations C. 不是慈善机构
D. were in a desperate situation D. 处于绝望的境地
【考查点】推理判断题
【解题思路】在该句上文出现了the death, the end, the recession, threaten与remove,在紧随其后的下文应该关注到how to save newspapers,由此可见,本句是在反映报业所处的危机,D项‘处于绝望的境地’正确。
【干扰项排除】
A选项,第一段America’s Federal Trade Commission launched a round of talks about how to save newspapers.(美国联邦贸易委员会就如何拯救报纸展开了一轮会谈)强调的就是报纸面临危机,以及怎么去解决这个危机的方法,选项A属于反向干扰;
B、C选项在原文中通过两个疑问句呈现,“Should they become charitable corporations? Should the state subsidize them?”(他们应该成为慈善团体吗?国家应该补贴他们吗?)文章中没有给到具体的回答,这里属于曲解原文,而且本着一个问题只有一个答案的原则,两个并列选项应该排除。
第2题:
【选项释义】
Some newspapers refused delivery to distant suburbs probably because______. 一些报纸拒绝投递到遥远的郊区,可能是因为_____。
A. readers threatened to pay less A. 读者们威胁说要付更少的钱
B. newspapers wanted to reduce costs B. 报纸想要降低成本
C. journalists reported little about these areas C. 记者们对这些地区的报道很少
D. subscribers complained about slimmer products D. 订阅者抱怨内容缩水的报纸
【考查点】推理判断题
【解题思路】根据题干Some newspapers refused delivery to distant suburbs可定位到第三段第五句:Some papers even...refuse delivery to distant suburbs.(有些报纸甚至厚颜无耻地拒绝向遥远的郊区送货。)第六句中的these...measures,可确定“拒绝向远郊用户投递”是报业采取的一种措施;第四句,“slimmer products报纸内容缩水”,也是措施的一种,而“内容缩水”无疑是想减少成本。考虑到这些措施的共同目的,“拒绝向远郊用户投递”则同样应该是因为“想减少成本”。所以B项正确。
【干扰项排除】
A、C选项在原文没有提及,属于无中生有;
D选项,原文涉及的内容Readers are paying more for slimmer products.(读者们正在为缩水的报纸内容支付更高的价格),这里陈述了一个现状,订阅者是否抱怨不得而知,属于曲解原文。
第3题:
【选项释义】
Compared with their American counterparts, Japanese newspapers are much more stable because they______. 与他们的美国同行相比,日本报纸更稳定,因为他们________。
A. have more sources of revenue A. 有更多的收入来源
B. have more balanced newsrooms B. 拥有更加平衡的新闻编辑部
C. are less dependent on advertising C. 对广告的依赖更少
D. are less affected by readership D. 受读者影响较小
【考查点】推理判断题
【解题思路】根据题干Japanese newspapers are much more stable,可定位到第四段的尾句Not surprisingly...(毫不奇怪,日本的报纸要稳定得多)Not surprisingly在逻辑上表示“结果”,所以要去上文寻找原因:本段第二句提到“长期以来美国报业对广告过度依赖,这是极不正常的”,第三句给出具体数据对此补充说明,提到“美国报业的广告收入比占了足足87%”,第四句接着提到“日本(报业广告收入)的比例只有35%”。通过两国具体数据的比较可以看出日本报业对广告的依赖度显然较小,所带来的结果就是“难怪日本的报业更具稳定性”。所以日本报业更为稳定的原因是C选项“对广告的依赖较小”。
【干扰项排除】
A、B、D选项在原文没有提及,属于无中生有。
第4题:
【选项释义】
What can be inferred from the last paragraph about the current newspaper business? 关于当前的报纸业务,从最后一段可以推断出什么?
A. Distinctiveness is an essential feature of newspapers A. 独特性是报纸的本质特征
B. Completeness is to blame for the failure of newspaper B. 报纸的失败要归咎于完整性
C. Foreign bureaus play a crucial role in the newspaper business C. 外国分社在报业中起着至关重要的作用
D. Readers have lost their interest in car and film reviews D. 读者已经对汽车和电影评论失去了兴趣
【考查点】推理判断题
【解题思路】根据定位段的第一句The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive.(席卷新闻编辑部的旋风伤害了每个人,但大部分的损害集中在报纸最不具特色的领域。)这句话表明,报纸没有特色的部分被淘汰,推知,报纸是具有独特性的,是鲜明的,故A项正确。
【干扰项排除】
B选项,根据尾段第五句“Newspapers are less complete as a result”可知,报纸完整性的丧失是报业危机带来的结果,而非报业危机的起因,属于偷换概念;
C选项,根据第四句“Foreign bureaus have been savagely cut off”可知,在当前的报纸行业,驻外机构已被裁撤,所以C项‘外国分社在报业中起着至关重要的作用’可以排除,属于反向干扰;
D选项,根据第二句“Car and film reviewers have gone”可知,在当前的报纸行业,汽车和电影评论栏目已经消失,是否是因为读者的态度而导致的,无法推知,属于曲解原文。
第5题:
【选项释义】
The most appropriate title for this text would be_____. 本案文最合适的标题是_____。
A. American Newspapers: Struggling for Survival A. 美国报纸:为生存而挣扎
B. American Newspapers: Gone with the Wind B. 美国报纸:随风而逝
C. American Newspapers: A Thriving Business C. 美国报纸:生意兴隆
D. American Newspapers: A Hopeless Story D. 美国报纸:一个绝望的故事
【考查点】主旨大意题
【解题思路】文章首段讲的是“人们曾经对报纸消亡的担忧”,第二段讲“美国报业的复苏”,第三段讲“报业采取的措施”,第四段讲“报业收入日趋平衡”,第五段讲“报业的变化并非坏事”,所以本文主要探讨的是“担忧和措施带来的复苏与平衡”,A选项‘美国报纸:为生存而奋斗’正确。
【干扰项排除】
B、D选项,根据首段尾句“But the discussions now seem out of date.(但现在的讨论似乎已经过时了)可知,本文基调应该是积极信息,而不是“报业的消亡”,所以B、D两项排除;
C选项,根据第三段首句“It has not been much fun这并不怎么有趣”可知,C项‘美国报纸:生意兴隆’过于乐观,排除。