Travel operator Sandersley is different from most of its rivals. UK package holiday companies are operating in a very competitive market. In an effort to attract trade, they are forced to spend enormous sums on marketing. Although big travel companies try hard to create attractive brands, if you ask the customers delayed at airports, many aren’t even sure which company they’ve booked with. Asking customers of Sandersley, however, they would say this is probably their third or fourth holiday with the company.
A Sandersley holiday doesn’t come cheap; but for their customers this isn’t an issue. A high proportion of its customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Sandersley just for this purpose. These nannies get free flights and meals on top of their pay.
Interestingly, most of the company’s senior managers began at the bottom: for example, Carol Fletcher, the Marketing Manager, came as a ski guide in 1985, went away to set up her own catering business, sold it for a considerable sum, and returned to Sandersley in the late 1990s.
The company’s performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Jerry Baker, who started the firm, came very close to selling it for £30 million a few years ago. But at the last minute, Garmond, the potential buyer, was itself taken over by an American travel company which didn’t see a place for Sandersley in the group.
Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travelers to take the ten-hour flight. Learning from experiences like these, Sandersley’s two recent departures from its main activity are the acquisitions of restaurant chains in Spain and in Turkey.
1. Sandersley differs from most other UK travel operators in（ ）.
2. The company attracts families because（ ）.
3. In what way is Carol Fletcher typical of the company’s senior staff?
4. Sandersley was not sold because（ ）.
5. What is Sandersley’s strategy for expansion?
问题1选项
A.the cost of its holidays
B.the places where it advertises
C.the number of repeat bookings it has
D.it does not spend much in marketing
问题2选项
A.it arranges joint activities for adults and children
B.it offers cheap holiday to family
C.it provides free holidays for children
D.it has staff who look after children
问题3选项
A.She started working for the company at a low level.
B.She brought experience from another industry.
C.She used to run her own company.
D.She earned a lot of money in other area.
问题4选项
A.Garmond believed the price was too high
B.Garmond’s new owner decided against the purchase
C.Garmond felt unhappy with Sandersley’s performance
D.Garmond went to buy another company
问题5选项
A.To offer holidays in different countries.
B.To increase the customer base for its holidays.
C.To depend less on the holiday industry.
D.To sell skiing holiday in Spain and Turkey.
第1题:C
第2题:D
第3题:A
第4题:B
第5题:C
第1题:
【选项释义】
Sandersley differs from most other UK travel operators in（ ）. 桑德斯在（ ）上与大多数其他英国旅游运营商有所不同。
A. the cost of its holidays A. 它的度假费用
B. the places where it advertises B. 它做广告的地方
C. the number of repeat bookings it has C. 它有重复预订的数目
D. it does not spend much in marketing D. 它在营销上花费不多
【考查点】推理判断题。
【解题思路】根据题干可以定位答案所在区域为第一段。由第一段最后两句内容“如果你问那些在机场被延误的顾客，很多人甚至不知道他们预订了哪家公司的机票。然而，如果询问桑德斯的顾客，他们会说，这可能是他们在该公司的第三或第四次度假”可知：桑德斯与其他旅游商的不同在于它有重复预订的数目，因此它的顾客才知道是第几次度假。正确答案为C选项。
【干扰项排除】
A、B、D选项均属于曲解原文。
第2题:
【选项释义】
The company attracts families because（ ）. 这家公司吸引家庭是因为（ ）。
A. it arranges joint activities for adults and children A. 它安排了成人和儿童都能参与的活动
B. it offers cheap holiday to family B. 它为家庭提供了消费实惠的假期
C. it provides free holidays for children C. 它为儿童提供免费的假期
D. it has staff who look after children D. 它有员工照顾孩子
【考查点】事实细节题。
【解题思路】根据题干可以定位答案所在区域为第二段。根据第二段第二句“它的客户中有很大一部分是家庭，因为成年人可以自由享受提供的活动，而小孩子则由桑德斯雇佣的员工照顾”可知：它吸引家庭的原因是因为有员工照顾孩子，所以正确答案为D选项。
【干扰项排除】
B选项：“它为家庭提供了消费实惠的假期”，根据第二段第一句“桑德斯的假期并不便宜；但对他们的客户来说，这不是问题”可知该选项属于曲解原文；
A、C选项原文均没有提及，属于无中生有。
第3题:
【选项释义】
In what way is Carol Fletcher typical of the company’s senior staff? 卡罗尔•弗莱彻在公司的高级职员中有什么典型的特点？
A. She started working for the company at a low level. A. 她一开始在公司底层工作。
B. She brought experience from another industry. B. 她从另一个行业带来了经验。
C. She used to run her own company. C. 她曾经经营自己的公司。
D. She earned a lot of money in other area. D. 她在其他领域赚了很多钱。
【考查点】事实细节题。
【解题思路】根据题干可以定位答案所在区域为第三段。根据第三段第一行“有趣的是，公司的大多数高级经理都是从底层做起的：例如，卡罗尔•弗莱彻”可知：她所在的公司的高级职员的特点是他们大多是从底层做起的。正确答案为A选项。
【干扰项排除】
B选项：“她从另一个行业带来了经验”，原文没有提及，属于无中生有；
C选项：“她曾经经营自己的公司”，根据第三段二行“后来她离开公司创办了自己的餐饮公司”可知：她确实曾经营自己的公司，但是与题干无关；
D选项：“她在其他领域赚了很多钱”，根据第三段最后一行“以一笔可观的价格出售了公司”可知：她是赚了很多钱，但是与题干无关。
第4题:
【选项释义】
Sandersley was not sold because（ ）. 桑德斯没有被售卖是因为（ ）。
A. Garmond believed the price was too high A. 加蒙德认为代价太高了
B. Garmond’s new owner decided against the purchase B. 加蒙德的新主人决定不购买
C. Garmond felt unhappy with Sandersley’s performance C. 加蒙德对桑德斯的表现感到不满
D. Garmond went to buy another company D. 加蒙德又去买了一家公司
【考查点】推理判断题。
【解题思路】根据题干可以定位答案所在区域为第四段。根据第四段最后一句话“但在最后一刻，加蒙德，即其潜在买家，被一家美国旅游公司接管，该公司认为桑德斯在集团中没有一席之地”可知：加蒙德被别的公司收购了，且它的新主人认为桑德斯没有价值。因此可以推测出桑德斯没有被售卖的原因是：加蒙德的新主人因为没有看到桑德斯的价值，所以决定不购买了。正确答案为B选项。
【干扰项排除】
A、C、D选项原文均没有提及，属于无中生有。
第5题:
【选项释义】
What is Sandersley’s strategy for expansion? 桑德斯的扩张战略是什么？
A. To offer holidays in different countries. A. 提供不同国家的假期。
B. To increase the customer base for its holidays. B. 增加节假日的客源。
C. To depend less on the holiday industry. C. 减少对旅游业的依赖。
D. To sell skiing holiday in Spain and Turkey. D. 在西班牙和土耳其销售滑雪假期。
【考查点】推理判断题。
【解题思路】根据题干可以定位答案所在区域为最后一段。根据最后一段最后一句“从这些经验中，桑德斯最近两次离开其主要业务，而是去收购西班牙和土耳其的连锁餐厅”可推测出桑德斯在拓展其他的业务，其中“离开它的主要业务”暗示桑德斯在减少对旅游业的依赖，所以正确答案为C选项。
【干扰项排除】
A选项：“提供不同国家的假期”，根据最后一段第二句“当许多竞争对手未能说服英国游客乘坐10小时的航班时，该公司决定不在北美销售滑雪度假证明是正确的”可知该选项属于曲解原文；
B选项：“增加节假日的客源”，原文没有提及，属于无中生有；
D选项：“在西班牙和土耳其销售滑雪假期”，原文没有提及，属于无中生有。
