Children are a main target for advertisers and salesmen across the world. They are easily influenced by advertising.Also, they may easily get their parents to buy a certain product for them. If they want something, children will pester (纠缠) their parents until they get it. A little suggestion from a single advertisement can send them on their way.
McDonald's at one stage advised its employees to target children. Its campaign (广告活动)“Kids Are the Star”encouraged employees to pay special attention to children. The purpose was to give children a positive experience while eating at its restaurants. The reason for this was not that McDonald's cared deeply about the general health and happiness of children. It was really interested in the pester-power of children. This power might bring parents back for more visits.
Advertisers target children in a very simple way. They use bright lights, happy people and cartoon characters. All these encourage children to think a certain product is something they want. Children truly believe what an advertiser tells them.
Children arrive at McDonald's and consume high amounts of salt, sugar and fat.Their bodies have an immediate positive reaction. This reaction lasts about as long as they are at the place.By the time they're "coming down (平静下来)", you're on the way home.
If you want what's best for your children, try your best to keep them away from TV. It is bad for their brains and bad for your wallet, too! Take them outside,not to McDonald's, but to the beach.
1. Advertisers target children mainly because children .
2. The campaign "Kids Are the Star”aimed to encourage children to .
3. What do advertisers often use to target children?
4.Children like McDonald's because they can .
5. What is the main idea of this text?
