（1）（ Wal-Mart’s online experience is proof that success in the brick and mortar world doesn’t create corresponding success in e-commerce. ）
Offline, Wal-Mart is a sprawling giant, the world’s largest retailer.（2）（ Its U.S. stores number 3,300 and it employs more than one million workers. ）Wal-Mart is expanding its line to include design-clothes and building its new stores with the capacity to offer more groceries.
Wal-Mart’s dominant place in offline retail might be expected to provide it with top dog e-commerce status. But analysts say Walmart.com is distinctly back of the pack in terms of total online sales, and （3）（ a list of traffic figures for leading e-commerce sites released by an organization supports this.）（4）（ Wal-Mart’s offline retail success isn’t replicated online because that’s not where their customer base is. ）The typical online shopper is a very different creature than the typical Wal-Mart customer. People who shop at Wal-Mart like to go to the store, and （5）（Wal-Mart caters more to people with large families and people who aren’t in much of a hurry.）

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