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Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. There are the big ones with big-ticket prices, multiple stages, camping options and nearly endless lists of performers. And alongside their rise in popularity, hundreds of smaller festivals have flourished.
The origins of music festivals date back to ancient Greece, where such events often involved competitions in music, arts and sports. Modern music festivals in the U.S. grew out of the establishment of Woodstock. Though it was not the first event of its kind, the 1969 event holds a mythical place within American pop-cultural history. Festivals have since grown into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. Coachella, one of the most popular festivals in the country, grossed $114.6 million in 2017, setting a major record by earning more than $100 million.
The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, says Chirinos, a professor of clinical music and global health at New York University. People are more likely now to spend money on experiences over material goods, he says, arguing that sharing a clip from a Billie Eilish or Cardi B performance with one’s Instagram followers is more satisfying than buying something expensive. A 2019 Deloitte survey of millennials—a group that makes up at least 45% of the 32 million people who attend music festivals—finds that most value experiences: 57% of them said they prefer travel and seeing the world over owning a home.
Music itself has changed, as well, making festivals a bigger attraction for listeners. As streaming becomes one of the most popular ways to listen to music, sales of tickets and products make up a large part of fans’ expenditures on music. Because listening to music has become practically free, the access is unprecedented—and makes live music much more special, according to Chirinos. “Audiences are keen to connect to the artist,” he says.
On the other hand, for artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours. As record sales saw a sharp decline in the early- to mid- 2000s thanks to the growth of digital music, artists began depending on touring to earn money.
1. Big festivals have all the characteristics EXCEPT that ________.
2. In the text, Woodstock (Para. 2) most probably refers to ________.
3. Chirinos thinks that festivals become popular because ________.
4. We can infer from Paragraph 4 that ________.
5. The text mainly discusses ________.

问题1选项
A.they are very expensive to attend
B.they involve a large number of artists
C.they pose threat to smaller festivals
D.they offer attenders more choices
问题2选项
A.the company that sponsored the first music festival
B.the place where the first festival was held in the U.S.
C.the first most influential of the U.S. music festivals
D.the music event which was organized by Coachella
问题3选项
A.they can enrich the attenders’ spiritual life
B.they are promoted on the Internet and TV
C.they are attended mostly by young people
D.they invite the most popular stars in America
问题4选项
A.streaming music services threaten to replace festivals
B.streaming music makes live music even more popular
C.the ways in which tickets are sold need to be changed
D.the music is preferred only by some young audiences
问题5选项
A.the factors leading to the decline in record sales
B.various ways in which music festivals are held
C.the relationship between industry and music
D.the reasons for the popularity of music festivals
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