Question 1: How did the subjects respond to the ads with or without warnings? Question 2: How did the viewers interpret the listing of side effects in the ads? Question 3: What is the main idea of the passage?
问题1选项
A.They were less likely to buy the drugs with warnings.
B.They were less likely to buy the drugs without side effects.
C.They were more likely to buy the drugs without side effects.
D.They were more likely to buy the drugs with warnings.
问题2选项
A.A show of good faith.
B.A sign of trustlessness.
C.A sign to deter prospective purchasers.
D.A show of dishonesty.
问题3选项
A.Drug sales.
B.Drug ads with side effects.
C.Two versions of ads.
D.The trustworthy pharmaceutical enterprises.
Medications come with a long list of potential side effects. Now a study finds that the listing of unpleasant consequences does not deter prospective purchasers. In fact, those warnings might actually increase drug sales. For the study, subjects were shown two different versions of ads for medications. One version of the ads clearly warned of potential perils, for example, hair loss, weight gain, or stroke. The other set of ads were warning-free. Subjects who saw ads with warnings were initially less likely to buy the products. But when surveyed again some time later, they were actually more likely to make the purchase than were those who saw ads without the warnings. The researchers say viewers of the ads interpret the listing of negative side effects as a show of good faith, a sign of trustworthiness.
Question 1: 题干为:受试者如何回应含有或不含警告的广告?由Subjects who saw ads with warnings were initially less likely to buy the products. But when surveyed again some time later, they were actually more likely to make the purchase than were those who saw ads without the warnings.(最初,看到有警告的广告的受试者购买的可能性较小,但在一段时间后再调查时,他们实际上比看到没有警告的广告的受试者更可能购买这些产品。)可知,受试者最初购买的可能性较小,但在后续调查中,看到含有警告的广告的受试者反而更有可能购买。因此D选项They were more likely to buy the drugs with warnings.(他们更可能购买有警告的药物。)正确。
第2题:
Question 2: 题干为:观众如何理解广告中列出的副作用?由The researchers say viewers of the ads interpret the listing of negative side effects as a show of good faith, a sign of trustworthiness.(研究人员表示,广告的观众将列出的副作用视为一种诚信的表现,是可信度的标志。)可知,观众将副作用的列出视为诚信的表现。因此A选项A show of good faith.(一种诚信的表现。)正确。
第3题:
Question 3: 题干为:文章的主旨是什么?文章的核心在于描述药品广告中列出副作用如何影响受试者的购买决策,并说明受试者最终会将副作用的列出视为诚信的表现。因此B选项Drug ads with side effects.(带副作用的药品广告。)正确。