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Anxiety is a word often found on the tip of politicians and economists at the moment, but it is seldom heard from technologists. And although the idea that “less is more” has many adherents in architecture, design and fashion, the technology industry has historically expanded the opposite view. Products should have as many features as possible, and next year’s version should have even more. As prices fall, what starts off as a fancy new feature quickly becomes commonplace—by buying a phone without a camera, or a car without electric windows—prompting companies to add new features in an effort to outdo their rivals. Never mind if nobody uses most of these new features. In an arms race, more is always more.
But now there are signs that technologists are waking up to the benefits of minimalism, thanks to two things: feature fatigue among consumers who simply want things to work, and strong demand from less affluent consumers in the developing world. It is telling that the market value of Apple, the company most closely associated with simple, elegant high-tech products, recently overtook that of Microsoft, the company with the most notorious case of new-features. True, Apple’s products contain lots of features under the hood, but the company has a knack for covering such complexities by using elegant designs. Other companies have also progressed by providing easy-to-use products; think of the Nintendo Wii video-game console or the Flip video camera. Gadgets are no longer just for geeks, and if technology is to appeal to a broad audience, simplicity trumps fancy specifications.
Another strand of techno-minimalism can be found in software that keeps things simple in order to reduce distractions and ensure that computer-users remain focused and productive. Many word processors now have special classroom modes, so that all unnecessary and interesting menus, palettes and so on are disabled or hidden; rather than fiddling with font sizes or checking e-mail, you are encouraged to get on with your writing. If the temptation to have a quick look at Facebook proves too much, there are programs that will disable access to particular websites at specific times of day, but if that is not drastic enough, there are even programs that can block Internet access altogether. A computer on which some features are not present, or have been deliberately disabled, may in fact be easier to use if you are trying to get things done. There are no distracting hyperlinks on a typewriter. Then there is the phenomenon of “frugal” innovation. Low-cost laptops were inspired to be produced for children in poor countries, but have since proved popular with consumers around the world.
All this offers grounds for hope. If the features-shocked technology industry can change its tune, perhaps there is a chance that governments—which have also tended to be inveterate believers in the idea that more is more—might come to appreciate the merits of minimalism.
51. What does “less is more” mean?
52. Who used to believe in the concept that “more is more”?
53. The importance of minimalism has been realized for the following reasons EXCEPT that ______.
54. What type of computers will probably represent the trend?
55. What is the most suitable title for the text?

问题1选项
A.The less expensive a product is, the more popular it will be.
B.The simpler a product is, the better the design is.
C.The less fancy a product looks, the more competitive it becomes.
D.The fewer features a product has, the more difficult to sell it.
问题2选项
A.Politicians and economists.
B.Technologists.
C.Architectural designers.
D.Fashion designers.
问题3选项
A.consumer preference has changed and frugality has been highly valued
B.consumers want to buy new products regardless of their features
C.Apple’s products show a smart combination of features and design
D.high-tech products with an elegant appearance are getting popular
问题4选项
A.Computers with hyperlinks.
B.Components with new functions.
C.Computers with fairly comprehensive programs.
D.Computers with hidden features used at users’ disposal.
问题5选项
A.In Praise of Techno-austerity.
B.Frugality Is the Mother of Invention.
C.Simplicity vs. Complexity.
D.Obsession with Features.
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