​电子商务英语2018年4月真题试题（00888）

电子商务英语2018年4月真题试题及答案解析（00888）

电子商务英语2018年4月真题试题及答案解析（00888），本试卷为自考专业电子商务。

一、单项选择题

(本大题共10小题，每小题1分，共10分)根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。

1.Technical support operators can remotely_______a customer’s computer and assist them in correcting a problem.

A.access
B.access to
C.assess
D.go to

2.Electronic business transactions_______in full or in part in a wireless environment are referred to as mobile commerce.

A.did
B.conducted
C.worked
D.acted

3.Many countries insist that a company have an actual_______business location in that country before it gets an online one.

A.digital
B.physical
C.domestic
D.foreign

4.eBay overtook Amazon as the most_______e-commerce site in 2001.

A.wanted
B.gone
C.visited
D.come

5.The company is looking for ways to drive even more_______to its site and further increase sales.

A.transportation
B.communication
C.traffic
D.goods

6.Google’s AdWords is a powerful and efficient online marketing tool that allows you to take_______of Google’s search functionality.

A.advantage
B.disadvantage
C.use
D.interest

7.If customers are not satisfied with the goods, the warehouse can help them to return and change the goods to______their requirement.

A.reach
B.arrive
C.finish
D.meet

8.A firewall can_______unauthorized source_______stealing your information.

A.forbid...to
B.prohibit...from
C.warm...of
D.keep...off

9.The company now has branches across China, and says it is looking to______.

A.expend
B.expire
C.exert
D.expand

10.When you search by keyword, you often get_______results and the return of a lot of irrelevant information.

A.imprecise
B.informal
C.concise
D.parallel

二、阅读理解

(本大题共10小题，每小题2分，共20分) 本部分有三篇短文，每个问題有四个选项，请选择一个最佳答案，将其选出并将答题卡 (纸)的相应代码涂黑。错涂、多涂或未涂均无分。

11.Passage 1It is widely acknowledged today that new technologies, in particular access to the Internet, tend to modify communication between the different players in the professional world, notably：■ relationships between the enterprise and its clients.■ the internal functioning of the enterprise, including enterprise-employee relationships.■ the relationship of the enterprise with its different partners and suppliers.E-business, therefore, is a term used to describe business run on the internet,or utilizing internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business—that is to say, any business which utilizes a computer. This usage is somewhat archaic, however, and in most contexts e-business refers exclusively to internet business.The most common implementation of e-business is as an additional, or in some cases primary storefront. By selling products and services on line, an e-business is able to reach a mush wider consumer base than any traditional brick-and-mortar store could ever hope for. This function of e-business is referred to as e-commerce, and the terms are occasionally used interchangeably.An e-business may also use the internet to acquire wholesale products or supplies for in-house production. This facet of e-business is sometimes referred to as e-procurement, and may offer business the opportunity to cut their costs dramatically. Even many e-businesses which operate without an electronic storefront now use e-procurement as a way lo better track and manage their purchasing.11、New technologies tend to modify communication between_______.

A.the enterprise and the professionals
B.the enterprise and the Internet
C.the computer user and the customer
D.the enterprise and its employees

12、In most circumstances e-business refers exclusively to_______.

A.any business which utilizes a computer
B.Internet business
C.e-procurement
D.selling products and services online

13、E-business is referred to as e-commerce in that it_______.

A.acquires wholesale products for in-house production
B.handles traditional business aspects
C.reaches a much wider consumer base by selling products and services online
D.uses chat to supplement its traditional phone support

14、E-procurement may offer businesses the opportunity to______.

A.cut their costs greatly
B.acquire their customers dramatically
C.promote their sales dramatically
D.set up more electronic storefronts

15.Passage 2On key answer to the problem of finding and keeping customers—and turning their good will into sales一is having good Customer Relationship Management. CRM’s goal is to create a synergy among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. eCRM uses Web technology to create a team relationship among sales, marketing, and support and between that team and its clients.eCRM means different things to different companies. Some enter eCRM through traditional contact-management and sales-force automation software. Many companies see eCRM as a natural extension of their call centers. In an ideal system, historical information, such as customers’ buying preferences, or circumstantial information, such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning systems see eCRM as a natural part of computer-facilitated management.Smaller organizations can also take advantage of the services of dot-companies which focus primarily on sales-force automation. These companies will put your basic eCRM services online for under $50 per user month. (On the down side,) you don’t get much customization or integration.15、In order to find and keep customers and tum their good will into sales, the most important thing is to______.

A.manage the customer relationship well
B.know how CRM works
C.use technology efficiently
D.have an efficient customer service department

16、For different companies, CRM______.

A.means always the same
B.has different purposes
C.has different meanings
D.works in the same way

17、“On the down side，you don’t get much customization or integration.” What does “on the downside” mean?

A.as an advantage
B.on a small scale
C.as a disadvantage
D.when you are downloading

18.Passage 3Success in e-business can evaporate even more quickly than it is achieved. Continued success demands protecting valuable assets. Legal counsel should play a substantive role in the way that business is conducted and external environment in which it operates. Much can be done to create a new and effective legal environment for e-business transactions.Legal counsel can help secure the e-business environment by conducting the following activities：Structure contracts to effectively handle e-business issues. Develop contracts that redefine the nature of the business activity, structure and cement alliance, and provide new mechanisms for resolving disputes outside the courtroom.Address risks that arise from changes in the environment. Counsel can address risks and vulnerabilities that arise from changes in the technical, business and legal environments. Such changes might include the development of new payment technology, changes in liability laws and enactment of protection laws in specific countries.18、What does the sentence “Success in e-business can evaporate even more quickly than it is achieved”imply?

A.It is hard for an e-business to succeed and go bankrupt as well.
B.It is easy for an e-business to succeed and go bankrupt as well.
C.An e-business will finally evaporate.
D.It is harder to maintain success in e-business.

19、Legal counsel can help structure contracts to______.

A.provide new mechanisms for settling quarrels before going to the courtroom
B.secure the e-business environment
C.address risks and vulnerabilities arising from changes in technical environment.
D.protect the interests of both e-businesses and customers

110.20、What might be included in the changes concerning an e-business environment?

A.the development of new payment technology
B.changes in liability laws
C.enactment of protection laws
D.all of the above

三、完形填空(一)

(本大题共10小题，每小题1分，共10分)从所提供的选择项中选择一个最佳选项，并将“答题卡”的相应代码涂黑。未涂、错涂或多涂均无分。

21.The Internet is(21)any other sales channel. The Internet allows companies to (22) information(23)the speed of light and at almost zero cost, to reach customers with both reach and range, to introduce new and innovative business models, to reduce(24)and generate savings, and many, many more differences, as (25)in your textbook. However, the Internet also creates more bargaining (26) for the customer, creates a more perfect information market to customer’s (27), and makes it easier for(28)to invade a company’s marketplace. So the first, and biggest, difference in e-business planning is the need(29)the entrepreneur to recognize the different and unique capabilities of the internet and begin to think differently, and creatively, about the opportunities and problems the Internet(30).21、()

A.like
B.unlike
C.dislike
D.likely

22、()

A.distribute
B.contribute
C.transport
D.correct

23、()

A.at
B.of
C.on
D.with

24、()

A.prices
B.charges
C.costs
D.money

25、()

A.negotiated
B.discussed
C.spoken
D.said

26、()

A.right
B.ability
C.strength
D.power

27、()

A.benefit
B.favor
C.profit
D.investment

28、()

A.customers
B.consumers
C.entrepreneurs
D.competitors

29、()

A.for
B.to
C.from
D.about

210.30、()

A.appears
B.happens
C.presents
D.performs

四、完形填空(二)

在下列课文片段中按文中意思提示填入遗漏的词。 (每小题1分, 共5分)

31.It seems the most (31，明显的)point, but if a speaker of another language visits your(32，网站)and has difficulty understanding the content, that (33，潜在的)customer is likely to leave. Anticipate their needs and(34，提供)translated content. Although thin is a big(35，投资), it makes your customers feel welcome and businesses that care about customers maintain good reputations. 

五、单词汉译英

(本大题共10小题, 每小题1分, 共10分)根据给出的汉语词义和规定的词性写出相应的英语单词, 该词的第一个字母已经给出,每条短线上写一个字母。

41.消费者n. c____________

42.商品，日用品n. c____________

43.备份 n. b____________

44.防火墙n. f____________

45.安装 v. i____________

46.全时的，全日制的adj. f____________

47.解决，下决心v. r____________

48.检索 v. r____________

49.国内的，家庭的adj. d____________

410.分析n. a____________

六、单词英译汉

(本大题共20小题，每小题1分，共20分)给出下列单词或术语的汉语意义。

51.smart phone

52.logistics

53.digital signature

54.anti-virus software

55.commercial value

56.standby methods

57.web page

58.file name

59.neural networks

510.e-procurement

511.domain name

512.shopping cart

513.start-up companies

514.online transactions

515.customer support

516.after-sale service

517.local network

518.customer’s buying preference

519.security policy

520.online market share

七、填空题

根据句子的意思将括号中的词变成适当的形式。(本大题共5小题，每小题1分，共5分)

61.Keep the customer______(update) of the order status at all times by email or by providing a link in your shipping page.

62.It may be a good idea to learn from others about how to be ______(success) in e-business.

63.Now eBay has 157 million users in 34 countries, with annual profits______(expect) to reach $ 1bn this year.

64.Economy has created many opportunities for new businesses and business models, the online climate has little tolerance for delays or ______(fail).

65.Operating in new markets requires a local base for______(deliver) products.

八、英译汉

阅读下面的短文，然后把画线的句子翻译成汉语。(本大题共5小题，每小题2分，共10分)

71.Ten years ago, Pirre Omidyar took time out from his Silicon Valley day-job to create a new kind of online trading system, now called eBay.That opening day was not exactly a roaring success. In fact, the site attracted no visitors at all in its first 24 hours. (71 )[But within weeks, a few dozen items were already being offered for sale.] (72)[ By the end of 1995, several thousand auctions,attracting more than 10,000 bids, had taken place.] Now eBay has 157 million users in 34 countries, and its annual profits will reach $ 1 billion this year.(73) [The next step is for eBay a business-to-business platform as well, offering a channel for large-scale supply and procurement.] (74)[The company intends to make the site more user-friendly for businesses trading in bulk.] (75) [Despite eBay’s dominant market position in many countries, the company is not complacent about the future.]

九、汉译英

(本大题共5小题，每小题2分，共10分)请把下面的汉语句子翻译成英语。

81.电子商务与移动商务的差距正在缩小。(gap)

82.为了更好保护你的电脑，要通过定期更新以维护防火墙。(regularly)

83.法律因素也应该考虑进去。(take...into account)

84.你实际上可以根据人们搜索的关键词来定位潜在的客户。(target)

85.钱会转到你的银行账户上。(transfer)