电子商务英语2017年10月真题试题（00888）

电子商务英语2017年10月真题试题及答案解析（00888）

电子商务英语2017年10月真题试题及答案解析（00888），本试卷为自考专业电子商务。

一、单项选择题

(本大题共10小题，每小题1分，共10分)根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。

1.To snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a ______ basis.

A.seldom
B.accidental
C.regular
D.long

2.A computer______is someone who tries to break into computer systems,especially in order to get secret information.

A.worker
B.technician
C.repairman
D.hacker

3.Credit cards can be handy—they mean you do not have to carry large sums of _______.

A.notes
B.bills
C.cash
D.coins

4.A high degree of expertise is ______for this stage of the manufacturing process.

A.requiring
B.required
C.require
D.to require

5.Users can transfer date from a computer______ an iPhone with a click of the mouse.

A.to
B.with
C.for
D.at

6.We went there early______get good seats.

A.as well as
B.as soon as
C.so as to
D.so that

7.California, along with Florida and Hawaii, is among the most popular______tourist destinations.

A.UK
B.Hong Kong
C.UN
D.US

8.The terms of an agreement, treaty, or other arrangement are the_____that must be accepted by the people involved in it.

A.words
B.lists
C.suggestions
D.conditions

9.If you plan to collect sensitive______from your customers, you should use security systems like SSL.

A.inform
B.informing
C.informative
D.information

10.You should design a friendly website. The fewer clicks needed to order, ______. Try to make the login process minimal, and only keep the most relevant fields mandatory.

A.the slower
B.the further
C.the better
D.the longer

二、阅读理解

(本大题共10小题，每小题2分，共20分)本部分有三篇短文，每个问題有四个选项，请选择一个最佳答案，将其选出并将答题卡 (纸)的相应代码涂黑。错涂、多涂或未涂均无分。

11.Passage 1Like hundreds of other young people of all countries who take part in our language courses, you can make the most of your holidays by studying French in an interesting way and, at the same time, discover one of France’s most beautiful areas—Nice!Our summer course lasts 3 weeks in July and August. You’re welcome to come at any time between July and August 6. You can choose to stay at a host family, but we suggest you stay at our international summer camp. It makes it easy to meet other people and make new friends. What’s more, you can have your classes in the same building which is close to the beach! A free bus service brings you to and from classes if you are living in a French host family or enables you to get into the centre of town if you are living at the summer camp.Whenever you choose to come, we’ll organize short trips, parties, sports and other activities and motivate you to speak French.Your stay in Nice will therefore not only be an educational one, but also an enjoyable experience. Besides offering you many opportunities to meet other people from different cultures, we will do everything to make sure your stay will be unforgettable!11、How long is the summer course?

A.Two months.
B.Three weeks.
C.One month.
D.Eight weeks.

12、According to the passage, they suggest the students stay______during the study.

A.at the summer camp
B.in the hotel
C.at their friends’ homes
D.in the centre of town

13、During the course, students can______.

A.travel all over France
B.never leave the camp
C.learn French and make friends
D.swim alone in the sea

14、What you’ve read above is most probably______.

A.a travel diary
B.an advertisement
C.an introduction to France
D.a piece of news

15.Passage 2Imagine a customer visiting your website for the first time. He’s on the verge of buying a product or using a service when something on your site confuses him. He doesn’t know how to proceed. Sure, He can get help via email or a list of answers to frequently asked questions, but he wants a live person to assist him. If you don’t provide this option, you’ll likely lose that customer. And a toll-free telephone number often won’t do the trick, because the typical customer has only one home phone line, accesses the Web through it, and won’t gladly log off Internet to call for help.Many companies are (enhancing) their sites with support features that allow real - time communication over the Internet. The tools available range from text chat to page pushing, Voice over IP (VoIP), shared browsing, call-back technology, or a combination. In most cases, you needn’t install a new set of servers to handle these solutions. Several vendors offer these tools as hosted services, for which you pay a monthly fee, and add a few lines of HTML to the code for your site.15、The writer suggests that you should offer______to assist tho customer on the website.

A.FAQs, chatting records, and home address
B.email address, home address, and company address
C.email address, FAQs, and help from a live person
D.web address, company address and personal information

16、The underlined word (enhancing) in the first line of the second paragraph is closest in meaning to______.

A.improving
B.reducing
C.saving
D.confusing

17、Text chat, page pushing, Voice over IP (VoIP) , shared browsing, and call-back technology are some kinds of______.

A.tools for repairing computers
B.online real-time communication
C.technology combinations
D.solution handling problems

18.Passage 3One project to overcome the limitations of the existing search engines is the EuroSearch project. EuroScarch is a federation of national search engines which gives much better results and is more suited to the challenges of the multilingual and multilingual global Internet. The founding members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a query to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the other languages.Every national site that is part of the federation remains in the country of origin and is maintained by native speakers who will ensure that the search works in their own language. At the same time, the EuroScarch framework tries to remain open to other countries and services who would like to become part of the initiative.18、To put it briefly, this project wants to serve______.

A.people from Italy, Spain and Switzerland
B.people who know many languages
C.most people in the world
D.the founding members

19、The popular Chinese name for a search engine is______.

A.搜索引擎
B.搜索发动机
C.搜査引擎
D.搜査发动机

110.20、Every national site that is part of the federation______.

A.will be maintained by the headquarter
B.will remain in the original country
C.will refuse non-native speakers
D.will move to a fixed place and work together

三、完形填空(一)

(本大题共10小题，每小题1分，共10分)从所提供的选择项中选择一个最佳选项，并将“答题卡”的相应代码涂黑。未涂、错涂或多涂均无分。

21.How can we practice our spoken English?I think the first and the most important thing is to believe(21). You should always be full of confidence or you(22)be able to improve your English. You should often encourage yourself. “Come on, don’t be afraid!”You should never lose heart and never give up.Maybe you are afraid of losing face, but you should think since we are students and we’re(23)there’s no need to worry (24) anything. You must always be active in practice. There’s no problem that your pronunciation and intonation 语调) can’t be as good(25) he native people because we are Chinese, and we don’t have chances lo live(26)foreign countries and talk with the people there. But you must know that the main way to study English is to make ourselves understood and(27)other people. You should believe that native speakers will not laugh at you.(28)they will encourage you. So if you are brave enough you’ll certainly make rapid progress in your(29)English.(30)be shy or afraid! Just have a try. 21、()

A.itself
B.yourself
C.themselves
D.myself

22、()

A.can’t never
B.are never
C.will
D.will never

23、()

A.learning
B.saying
C.doing
D.teaching

24、()

A./
B.to
C.for
D.about

25、()

A.so
B.with
C.as
D.that

26、()

A.to
B.for
C.in
D.about

27、()

A.to be understood
B.understand
C.understood
D.understanding

28、()

A.So
B.Instead
C.Or
D.Nor

29、()

A.speaking
B.speech
C.spoken
D.spoke

210.30、()

A.Don’t
B.Not
C.No
D.Do

四、完形填空(二)

在下列课文片段中按文中意思提示填入遗漏的词。 (每小题1分, 共5分)

31.Ten years ago, a French-born software (31，工程师)living in California took time out from his Silicon Valley day-job to (32，创造)a new kind of online (33，贸易,销售)system. Pierre Omidyar was just 28 when he sat down over a long holiday weekend to (34，写)the original computer code for what eventually (35，成为)an Internet super-brand—the auction eBay.

五、单词汉译英

(本大题共10小题, 每小题1分, 共10分)根据给出的汉语词义和规定的词性写出相应的英语单词, 该词的第一个字母已经给出,每条短线上写一个字母。

41.企业 n. e_____________

42.在线地，联网地adv. o_____________

43.内部的adj. i_____________

44.利益，获益n./v. b_____________

45.客户，当事人n. c_____________

46.消费者n. c_____________

47.买，购买v. p_____________

48.小路，路线n. p_____________

49.批发的，整批卖的adj. w_____________

410.操作员，接线员n. o_____________

六、单词英译汉

(本大题共20小题，每小题1分，共20分)给出下列单词或术语的汉语意义。

51.e-business plan

52.marketing strategy

53.opportunity

54.potential customer

55.physical store

56.focus on

57.market analysis

58.consist of

59.mission statement

510.number of employees

511.current investors

512.a concise summary

513.organizational structure

514.products and services

515.shopping online

516.buying habits

517.sales channel

518.funding request

519.set up

520.place the order

七、填空题

根据句子的意思将括号中的词变成适当的形式。(本大题共5小题，每小题1分，共5分)

61.You should know what’s_______(go) on in the market before you enter.

62.Success in the online marketplace is never an_______ (assure) outcome.

63.Anyone who is not______(qualify) for his or her job should be categorized “off-staff”.

64.If the package is______(wrap) well, we assume the contents are also wonderful.

65.The thieves must have deliberately______(trigger) the alarm and hidden inside the house.

八、英译汉

阅读下面的短文，然后把画线的句子翻译成汉语。(本大题共5小题，每小题2分，共10分)

71.The paradox of marketing in an e-business environment is that it’s more complex than marketing directly to consumers, and yet fundamentally the same. (71 ) [The basic equation hasn’t changed: you have a product or service to sell and you need to convince someone to buy it.] In a retail environment, that’s where the story often ends: getting to a sale is the focus and point of marketing. That’s not true in an e-business environment.(72) [There are so many e-business marketing strategies and there are just as many business marketing strategies offline.] But the benefit of online marketing is that you can monitor and measure your marketing efforts and results in near real time. Focus on the best online market strategies when you create your internet marketing plan.The following are some of the most effective marketing strategies online:(73) [Create a high quality website that offers excellent information and resources to those visiting the site.]Execute effective performance marketing campaigns. (74) [ You can actually target potential customers based on the keywords they search for.]Don’t underestimate the value of quality links.Showcase your expertise in forums, groups, and social networks.(75) [Email marketing is an absolutely essential e-business marketing strategy.] And if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business greatly.Creating your own affiliate program is arguably the most effective way of growing your business and sales online.

九、汉译英

(本大题共5小题，每小题2分，共10分)请把下面的汉语句子翻译成英语。

81.为了更好地保护你的电脑，你要经常更新防火墙。

82.电子商务将会长久地存在。我们要学会适应它。

83.电子商务和移动商务之间的差距正在缩小。

84.这个软件会帮助你的电脑运行得更快。

85.我打算开一家网店销售鞋、包和女士时装。