2017年南京航空航天大学考博英语真题

“2017年南京航空航天大学考博英语真题”小编正在努力更新中，请关注希赛网英语考试频道，以下为考博英语预测题库精选试题。

Salesmen depend upon the person-to-person approach in trying to persuade consumers to buy. Advertising, however, has to depend upon reaching consumers (36) through messages on radio and television, in the newspapers, or even on handbills (37) you in the street. (38) , the purpose of advertising is to sell goods. This means that the advertiser is going to try to (39) you think you want something — his something — whether you need it or not. (40) , the

advertiser is (41) a demand for his product. This is fine. Remember, all the goods (42) today, have to be sold. And you cannot buy something if you do not know about it. Later, we shall discuss the pros and cons of advertising. First, let us see how advertisers try to reach the teenage consumer. Of course, many of the advertising gimmicks used to sell to teenagers are used to sell to adults (43) . All consumers have certain (44) needs or wants: food, clothing, and

(45) . But those needs of most teenagers are provided for by their parents. Even here, though, advertisers (46) to teenagers because they know that the kind of food Mom buys or the furnishings in a teenage girl’s room will be (47) determined by teenagers.

Teenagers are interested in how much an item will cost. They are interested in whether they are getting (48) value for their dollars. They want to know what service they can (49) after buying the product. Advertisers let you know this. Teenagers, just like all other consumers, are (50) by brand names. Advertisers try to get teenagers used to a brand because they know that, in later years, the teenagers will (51) to this brand. Therefore, commercials are repeated over and over again (52) radio and television. We soon get to know them (53) . Some advertisers stay with (54) radio or television stars, and consumers come to associate a product with a famous person. Since teenagers spend a lot of time listening to the radio and watching television, this (55) of advertising is very important.

36. A. directly B. independently C. indirectly D. freely

37. A. give B. given to C. to give D. given

38. A. Therefore B. However c. First of all D. Once again

39. A. persuade B. make c. perform D. influence

40. A. In a word B. In spite of that c. In other words D. In any event

41. A. developing B. meeting c. creating D. presenting

42. A. being produced B. produced c. producing D. to be produced

43. A. at least B. as well c. at large D. as a rule

44. A. legal B. private c. real D. basic

45. A. safety B. security c. sleep D. shelter

46. A. apply B. appeal c. approve D. appoint

47. A. partly B. barely c. simply D. finally

48. A. safe B. solid c. same D. some

49. A. examine B. express c. expect D. extend

50. A. influenced B. affected C. effected D. cheated

51. A. stick B. stack C. stock D. stuck

52. A. on B. in C. at D. with

53. A. at heart B. in heart C. with heart D. by heart

54. A. plain B. pretty C. particular D. professional

55. A. term B. pattern C. fashion D. form

小编推荐：

历年南京航空航天大学考博英语真题汇总

>>点击注册会员，享更多英语考试相关资料

素材来源：网络