考研201英语（一）在线题库每日一练（四十六）

本文提供考研201英语（一）在线题库每日一练，以下为具体内容

1、In his book The Tipping Point, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends. In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required at all.The researchers' argument stems from a simple observation about social influence: with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social influence by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. They found that the principal requirement for what is called “global cascades” — the widespread propagation of influence through networks—is the presence not of a few influentials but, rather, of a critical mass of easily influenced people. 1.By citing the book The Tipping Point, the author intends to（  ）.2.The author suggests that the "two-step-flow theory" （  ）.  3.What the researchers have observed recently shows that （  ）.  4.The underlined phrase “these people” in paragraph 4 refers to the ones who （  ）.  5.What is the essential element in the dynamics of social influence?

问题1

A、analyze the consequences of social epidemics

B、discuss influentials' function in spreading ideas

C、exemplify people's intuitive response to social epidemics

D、describe the essential characteristics of influentials

问题2

A、serves as a solution to marketing problems

B、has helped explain certain prevalent trends

C、has won support from influentials

D、requires solid evidence for its validity

问题3

A、the power of influence goes with social interactions

B、interpersonal links can be enhanced through the media

C、influentials have more channels to reach the public

D、most celebrities enjoy wide media attention

问题4

A、stay outside the network of social influence

B、have little contact with the source of influence

C、are influenced and then influence others

D、are influenced by the initial influential

问题5

A、The eagerness to be accepted.

B、The impulse to influence others.

C、The readiness to be influenced.

D、The inclination to rely on others.

2、In the 2006 film version of The Devil Wears Prada, Miranda Priestly, played by Meryl Streep, scold her unattractive assistant for imagining that high fashion doesn't affect her. Priestly explains how the deep blue color of the assistant's sweater descended over the years from fashion shows to department stores and to the bargain bin in which the poor girl doubtless found her garment.This top-down conception of the fashion business couldn't be more out of date or at odds with feverish world described in Overdressed, Elizabeth Cline's three-year indictment of “fast fashion”. In the last decades or so, advances in technology have allowed mass-market labels such as Zara, H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely. Quicker turnarounds mean less wasted inventory, more frequent releases, and more profit. Those labels encourage style-conscious consumers to see clothes as disposable—meant to last only a wash or two, although they don't advertise that—and to renew their wardrobe every few weeks. By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.The victims of this revolution, of course, are not limited to designers. For H&M to offer a $5.95 knit miniskirt in all its 2,300-plus stores around the world, it must rely on low-wage, overseas labor, order in volumes that strain natural resources, and use massive amounts of harmful chemicals.Overdressed is the fashion world's answer to consumer-activist bestsellers like Michael Pollan's The Omnivore’s Dilemma. “Mass-produced clothing, like fast food, fills a hunger and need, yet is non-durable, and wasteful,” Cline argues. Americans, she finds, buy roughly 20 billion garments a year—about 64 items per person—and no matter how much they give away, this excess leads to waste. Towards the end of Overdressed, Cline introduced her ideal, a Brooklyn woman named Sarah Kate Beaumont, who since 2008 has made all of her own clothes—and beautifully. But as Cline is the first to note, it took Beaumont decades to perfect her craft; her example can't be knocked off.Though several fast-fashion companies have made efforts to curb their impact on labor and the environment—including H&M, with its green Conscious Collection Line—Cline believes lasting change can only be effected by the customer. She exhibits the idealism common to many advocates of sustainability, be it in food or in energy. Vanity is a constant; people will only start shopping more sustainably when they can't afford not to.1.Priestly criticizes her assistant for her（  ）.2.According to Cline, mass-market labels urge consumers to （  ）.  3.The word “indictment” (Line 3, Para.2) is closest in meaning to （  ）.  4.Which of the following can be inferred from the last paragraph?　5.What is the subject of the text?

问题1

A、poor bargaining skill

B、insensitivity to fashion

C、obsession with high fashion

D、lack of imagination

问题2

A、combat unnecessary waste

B、shut out the feverish fashion world

C、resist the influence of advertisements

D、shop for their garments more frequently　　

问题3

A、accusation　　

B、enthusiasm　　

C、indifference　　

D、tolerance　　

问题4

A、Vanity has more often been found in idealists.　　

B、The fast-fashion industry ignores sustainability.　　

C、People are more interested in unaffordable garments.　　

D、Pricing is vital to environment-friendly purchasing.　　

问题5

A、Satire on an extravagant lifestyle.　　

B、Challenge to a high-fashion myth.　　

C、Criticism of the fast-fashion industry.　　

D、Exposure of a mass-market secret.

3、“The Heart of the Matter,” the just-released report by the American Academy of Arts and Sciences (AAAS), deserves praise for affirming the importance of the humanities and social sciences to the prosperity and security of liberal democracy in America. Regrettably, however, the report's failure to address the true nature of the crisis facing liberal education may cause more harm than good.In 2010, leading congressional Democrats and Republicans sent letters to the AAAS asking that it identify actions that could be taken by “federal, state and local governments, universities, foundations, educators, individual benefactors and others” to “maintain national excellence in humanities and social scientific scholarship and education.” In response, the American Academy formed the Commission on the Humanities and Social Sciences. Among the commission's 51 members are top-tier-university presidents, scholars, lawyers, judges, and business executives, as well as prominent figures from diplomacy, filmmaking, music and journalism.The goals identified in the report are generally admirable. Because representative government presupposes an informed citizenry, the report supports full literacy; stresses the study of history and government, particularly American history and American government; and encourages the use of new digital technologies. To encourage innovation and competition, the report calls for increased investment in research, the crafting of coherent curricula that improve students' ability to solve problems and communicate effectively in the 21st century, increased funding for teachers and the encouragement of scholars to bring their learning to bear on the great challenges of the day. The report also advocates greater study of foreign languages, international affairs and the expansion of study abroad programs.Unfortunately, despite 2% years in the making, “The Heart of the Matter” never gets to the heart of the matter: the illiberal nature of liberal education at our leading colleges and universities. The commission ignores that for several decades America's colleges and universities have produced graduates who don't know the content and character of liberal education and are thus deprived of its benefits. Sadly, the spirit of inquiry once at home on campus has been replaced by the use of the humanities and social sciences as vehicles for publicizing “progressive,” or left-liberal propaganda.Today, professors routinely treat the progressive interpretation of history and progressive public policy as the proper subject of study while portraying conservative or classical liberal ideas—such as free markets and self-reliance—as falling outside the boundaries of routine, and sometimes legitimate, intellectual investigation.The AAAS displays great enthusiasm for liberal education. Yet its report may well set back reform by obscuring the depth and breadth of the challenge that Congress asked it to illuminate. 1.According to Paragraph 1, what is the author's attitude toward the AAAS's report?2.Influential figures in the Congress required that the AAAS report on how to（  ）.3.According to Paragraph 3, the report suggests （  ）.  4.The author implies in Paragraph 5 that professors are （  ）.  5.Which of the following would be the best title for the text? 

问题1

A、Critical.

B、Appreciative.

C、Contemptuous.

D、Tolerant.

问题2

A、safeguard individuals' rights to education

B、define the government's role in education

C、retain people's interest in liberal education

D、keep a leading position in liberal education

问题3

A、an exclusive study of American history

B、a greater emphasis on theoretical subjects

C、the application of emerging technologies

D、funding for the study of foreign languages

问题4

A、supportive of free markets

B、biased against classical liberal ideas

C、cautious about intellectual investigation

D、conservative about public policy

问题5

A、Illiberal Education and “The Heart of the Matter”.

B、The AAAS's Contribution to Liberal Education.

C、Ways to Grasp “The Heart of the Matter”.

D、Progressive Policy vs. Liberal Education.

4、Though not biologically related, friends are as “related” as fourth cousins, sharing about 1% of genes. That is（1）a study, published from the University of California and Yale University in the Proceedings of the National Academy of Sciences, has （2）. The study is a genome-wide analysis conducted （3） 1,932 unique subjects which （4） pairs of unrelated friends and unrelated strangers. The same people were used in both （5）. While 1% may seem （6）, it is not so to a geneticist. As James Fowler, professor of medical genetics at UC San Diego, says, “Most people do not even （7） their fourth cousins but somehow manage to select as friends the people who （8） our kin.” The team also developed a "friendship score" which can predict who will be your friend based on their genes.The study （9） found that the genes for smell were something shared in friends but not genes for immunity. Why this similarity exists in smell genes is difficult to explain, for now, （10）, as the team suggests, it draws us to similar environments but there is more （11） it. There could be many mechanisms working together that （12） us in choosing genetically similar friends （13） “functional kinship” of being friends with （14）! One of the remarkable findings of the study was the similar genes seem to be evolving （15） than other genes. Studying this could help （16） why human evolution picked pace in the last 30,000 years, with social environment being a major （17）  factor. The findings do not simply explain people's （18） to befriend those of similar （19） backgrounds, say the researchers. Though all the subjects were drawn from a population of European extraction, care was taken to （20） that all subjects, friends and strangers, were taken from the same population. 

问题1

A、what

B、why

C、how

D、when

问题2

A、defended

B、concluded

C、withdrawn

D、advised

问题3

A、for

B、with

C、by

D、on

问题4

A、separated

B、sought

C、compared

D、connected

问题5

A、tests

B、objects

C、samples

D、examples

问题6

A、insignificant

B、unexpected

C、unreliable

D、incredible

问题7

A、visit

B、miss

C、know

D、seek

问题8

A、surpass

B、influence

C、favor

D、resemble

问题9

A、again

B、also

C、instead

D、thus

问题10

A、Meanwhile

B、Furthermore

C、Likewise

D、Perhaps

问题11

A、about

B、to

C、from

D、like

问题12

A、limit

B、observe

C、confuse

D、drive

问题13

A、according to

B、rather than

C、regardless of

D、along with

问题14

A、chances

B、responses

C、benefits

D、missions

问题15

A、faster

B、slower

C、later

D、earlier

问题16

A、forecast

B、remember

C、express

D、understand

问题17

A、unpredictable

B、contributory

C、controllable

D、disruptive

问题18

A、tendency

B、decision

C、arrangement

D、endeavor

问题19

A、political

B、religious

C、ethnic

D、economic

问题20

A、see

B、show

C、prove

D、tell

5、There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper's publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside, there's plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn't just expensive; it's excessive at a time when online-only competitors don't have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting out of the print business, but only if they go about doing it the right way.“ Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you're going to have your most loyal customers really upset with you.”Sometimes that's worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder," he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn't pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.”The most loyal customers would still get the product they favor, the idea goes, and they'd feel like they were helping sustain the quality of something they believe in. “So if you're overpaying for print, you could feel like you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you're going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year—more than twice as much as a digital-only subscription.“It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,” Peretti remarked. “But we're going to have questions like that where we have things we're doing that don't make sense when the market changes and the world changes. In those situations, it's better to be more aggressive than less aggressive.” 1.The New York Times is considering ending its print edition partly due to（  ）.2.Peretti suggests that, in face of the present situation, the Times should（  ）.  3.It can be inferred from Paragraphs 5 and 6 that a “legacy product” （  ）.  4.Peretti believes that, in a changing world （  ）.  5.Which of the following would be the best title of the text?

问题1

A、the increasing online ad sales

B、the pressure from its investors

C、the complaints from its readers

D、the high cost of operation

问题2

A、make strategic adjustments

B、end the print edition for good

C、seek new sources of readership

D、aim for efficient management

问题3

A、helps restore the glory of former times

B、is meant for the most loyal customers

C、will have the cost of printing reduced

D、expands the popularity of the paper

问题4

A、traditional luxuries can stay unaffected

B、cautiousness facilitates problem-solving

C、aggressiveness better meets challenges

D、legacy businesses are becoming outdated

问题5

A、Shift to Online Newspapers All at Once.

B、Cherish the Newspaper Still in Your Hand.

C、Keep Your Newspapers Forever in Fashion.

D、Make Your Print Newspaper a Luxury Good.

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